(b) Deploying existing network of Agents of General & Life Insurers
Crop insurance marketing and distribution by nature is a seasonal activity, and hence, may not interest the potential insurance agents to seek the agency, of an exclusive agriculture insurance insurer like AIC, as the activity cannot provide round the year engagement and livelihood. In this context, it would be worthwhile to explore the possibility of allowing existing agents of other insurance companies to distribute and service crop insurance products of AIC, so long as there is no product conflict. To begin with, public sector general insurers, who have avast network of rural agents, maybe enlisted for crop insurance distribution. The IRDA may look into this aspect, and facilitate necessary flexibility.
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