Tiktok as an advertising platform: its effectiveness to young adult consumers buying decision making in apalit, pampamga

Part III will consist of an open-ended question about the effects of TikTok on consumer buying behavior. Research Locale

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Title Proposal #1 1
Title Proposal #1 , Title Proposal No. 1, A-Framework-for-Market-Analysis

Table 1: Distribution of the Respondents Respondents Population Sample Population

Part III will consist of an open-ended question about the effects of TikTok on consumer buying behavior.
Research Locale The research will be conducted in Apalit, Pampanga, Philippines, with a particular focus on the
DHVSU Apalit Campus. This locale was selected due to its diverse student population, primarily comprised of young adults pursuing higher education. The study will specifically target DHVSU
Apalit students from various academic fields, making it an ideal setting to examine the impact of
TikTok as an advertising platform on this demographic within the Apalit, Pampanga context.
Subjects The subjects of the study will consist of at least onetime TikTok purchaser young adult consumers at Apalit, Pampanga. The ages of the respondents will range from 18 years old up to
42 years old. There will be a total of 383 respondents of young adult consumers in Apalit,
Pampanga. The researchers will gather some personal information about young adult consumers. Table 1 shows the distribution of the respondents in Apalit, Pampanga.
Table 1: Distribution of the Respondents
Respondents
Population
Sample Population

Young Adult Consumers
117,160 383

Sampling Technique The total sample size of the respondents was 306 from the total population of 117,160. This study uses the Raosoft calculator to determine the sample size with a 95% confidence level and a
5% margin of error. This study will use quota sampling. A non-probability sampling technique called quota sampling focuses on the nonrandom selection of a certain number or percentage of units. We refer to this as a quota. The population is initially divided into mutually exclusive groups known as strata, and then sample units are recruited until the quota is reached (Nikolopoulou, K. 2022).
References:
• Business of Apps. (2021). TikTok Revenue and Usage Statistics. https://www.businessofapps.com/data/tik-tok-statistics/
• Kotler, P, & Keller, KL. Marketing management (15th ed. Pearson.
• Singh, Si TikTok, the App Super Popular with Kids. Gizmodo. https://gizmodo.com/tiktok-the-app-super-popular-with-kids-has-a-nudes-pr-1830631525
• Smith, C. (2020). What is TikTok? CNBC. https://www.cnbc.com/2020/07/02/what-is- tiktok.html
• TikTok. (n.d.). About TikTok. https://www.tiktok.com/about?lang=en
• Zhang, Y. (2016). Byte Dance's Douyin overtook 1 billion installs globally. China Channel. https://chinachannel.co/bytedance-douyin-1-billion-installs/
• Nikolopoulou, K. 2022. What Is Purposive Sampling
https://www.scribbr.com/methodology/purposive-sampling

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