Effective implementation is often ab bmulti-phased, iterative effort, rather than a linear progression from start to finish. Thinking of it as such better enables us to focus on the right things at the right time. It also helps us set appropriate expectations for what will happen when and how fast. Decide During the Decide phase, we will establish the purpose of the effort, select the innovation strategy that will be implemented, and agree on the resources that will be invested. It’s also wise to ensure these early decisions account for significant contextual factors. Rather than aiming to eliminate all uncertainty about the change, decisions made at this stage clarify what’s most important and signal how the effort will play out (e.g., planned or agile, participatory, top-down or somewhere in between.)
