It profits through customer satisfaction

the target marketing plan

the environmental audit

the situation analysis

Question 9 (1 point)

The company that manufactures Molson beer launched the Arctic brand in Ontario and the Tornade brand in Quebec, with the intention of gaining a share of the rapidly expanding alcoholic lemonade segment of the beverage industry. The separate launch strategies for the products are due to different market conditions in the two Canadian provinces. What strategy did Molson use to reach existing markets with its new product?

Question 9 options:

market integration

diversification

product penetration

Question 10 (1 point)

Shortly after the start of the new century, Wrigley, the largest chewing gum manufacturer in the world, bid $12 billion for Hershey, the chocolate company. Wrigley was unable to acquire Hershey, however since Wrigley did not produce any chocolate at the time of the takeover bid, what would this acquisition have been an example of?

Question 10 options:

divestment

segment development

target marketing

diversification

Question 11 (1 point)

Scenario 3-7

Patricia Curtis has been running the Ferrets First Rescue and Shelter (FFRS) since 1996. FFRS is in the business of ferret pickup and rescue, as well as ferret boarding and training, and education for ferret owners. Curtis would like to expand her operations, and has been asked to write a marketing plan in order to apply for a bank loan. She knows she can better serve ferrets and ferret owners if she can expand her target audience to schools, animal control officers at city facilities, and pet stores. To do this, she must increase marketing communications.

Refer to the scenario. By marketing its existing ferret services to people who work with ferrets (such as educators, city officers, and pet store managers) in addition to ferret owners, what would FFRS be engaged in?

Question 11 options:

market strategic window

market penetration

product development