Johns Hopkins Lacrosse Millionaire Hits Wall Street to Find Fame



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Lacrosse Network

Rabil has lacrosse pals in finance, including Kumin and Steven Mitchell of SAC; former Hopkins roommate Stephen Peyser of Goldman Sachs Group Inc.; and Ted Goldthorpe, chief executive of Apollo Management Holdings.



He is a partner with five other former college athletes in Endurance Companies, a holding company.

Red Bull and Warrior via Bloomberg

Lacrosse player Paul Rabil said endorsements build relationships and that he requests, though doesn't always get, equity in companies that use his name and likeness.

“In any business you’re only as good as your relationships,” said Peyser, an equity trader. “Paul is extremely good at building and maintaining them.”



Rabil said endorsements build relationships and that he requests, though doesn’t always get, equity in companies that use his name and likeness. He’s working with Arlington, Virginia-based Activ8Social, which helps develop social media strategies.

Long, Rabil’s high-school coach, said his former player’s approach goes back to the 1960s, when Arnold Palmer paved the way for athletes to get paid by companies seeking to cash in on their fame.

“He’s the face of lacrosse,” Long said.

A face connected to corporate logos.



To contact the reporter on this story: Scott Soshnick in New York at ssoshnick@bloomberg.net

Red Bull and Warrior via Bloomberg



"The biggest thing has been social media," said lacrosse player Paul Rabil, who has 34,000 Twitter followers and more than 63,000 likes on his Facebook page.

http://www.bloomberg.com/news/2013-03-27/johns-hopkins-lacrosse-millionaire-hits-wall-street-to-find-fame.html

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