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JRE SCHOOL OF Engineering
CLASS TEST-1 EXAMINATIONS SEPTEMBER 14




Subject Name

E-Commerce

Subject Code

EIT-501

Roll No. of Student

Max Marks

30































Max Duration

1 Hour

Date

15th September, 2014

Time

9:20 AM to 10:20 AM

For IT branch only

NOTE: Attempt ALL Sections
SECTION – A (3 marks * 5 Questions = 15 Marks)

(Attempt any five)

Q.1 Give examples of B2C, B2B, C2C, and P2P Web sites.

The answers to this question will vary. Possible examples include:


• B2C: E-tailers:
Bluefly

BarnesandNoble.com

1800Flowers.com

Godiva.com

Wine.com

REI.com
• B2C: Service Providers:


Expedia

Travelocity


• B2C: Portals:
Yahoo
B2C: Content Providers:

WSJonline.com

Consumerreports.com
• B2B:
Grainger.com

Ariba


PerfectCommerce

Quadram
• C2C:


Half.com

Velvetbazaar

Ubid

Oldandsold



Ewanted
• P2P:
Streamcast Networks

eMule-Project.net

Frostwire

Q.2 Describe the relationship between intranets, extranets and the Internet.

c:\windows\desktop\work\chaffey ppt (working)\gif\fig 3.4.gif

Q.3 What are the driving forces behind E-commerce?
Driving forces for EC

A New world Order of Business?



  • Highly competitive environment

  • consumers are the focus

  • Business environment can change quickly

  • Business environment can change unpredictably

Market & Economic pressures

  • strong competition

  • global economy

  • regional trade agreements

  • low labour costs in third world countries

  • frequent & significant changes in markets

  • increased power of consumers

Societal & Environmental pressures

  • changing nature of the workforce

  • government deregulation

  • shrinking government subsidies

  • increased importance of ethical and legal issues

  • increased social responsibility of organisations

  • rapid political changes

Technological pressures

  • Increased innovation

  • information overload

  • rapid decline in technology costs v=s performance ratio

Q.4 Difference between Pure vs. Partial E-Commerce.

Pure vs. Partial EC

--The product can be physical or digital.

--The process can be physical or digital.

--The delivery agent can be physical or digital.



Brick-and-mortar organizations are purely physical organizations.

Virtual organizations are companies that are engaged only in EC. (Also called pure play)

Click-and-mortar organizations are those that conduct some e-commerce activities, yet their business is primarily done in the physical world. i.e. partial EC.


Q. 5 What are the different categories of E-Commerce? Explain.

  • Business-to-Business (B2B) e commerce

  • Business-to-Consumer (B2C) e commerce

  • Consumer-to-Business (C2B) e commerce

      • Priceline, elance

  • Consumer-to-Consumer (C2C) e commerce

  • Peer-to-Peer (P2P) e commerce

      • Craigslist

  • M-commerce



Q.6 What are the different categories of E-Commerce? What are the major application domains of E-commerce?
1) BUSINESS TO BUSINESS :

  • B2B can be open to all interested parties or limited to specific, pre-qualified participants (private electronic market).

  • Companies doing business with each other such as manufacturers selling to distributors and wholesalers selling to retailers.

b2b-ecommerce-solutions

2)BUSINESS TO CONSUMER (B2C):



  • Businesses selling to the general public typically through catalogs utilizing shopping cart software.

  • B2C is the indirect trade between the company and consumers.

  • It provides direct selling through online.

  • If you want to sell goods and services to customer so that anybody can purchase any products directly from supplier’s website.

3) CONSUMER TO BUSINESS (C2B)

  • A consumer posts his project with a set budget online and within hours companies review the consumer's requirements and bid on the project.

  • The consumer reviews the bids and selects the company that will complete the project.

  • C2B empowers consumers around the world by providing the meeting ground and platform for such transactions.

4)CONSUMER TO CONSUMER (C2C)

  • It facilitates the online transaction of goods or services between two people.

  • Though there is no visible intermediary involved but the parties cannot carry out the transactions without the platform which is provided by the online market maker such as eBay.

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SECTION – B (5 marks * 1 Questions = 5 Marks) (Attempt any one)

Q.1 What is an e-commerce? How does it differ from e-business? Where does it intersect with e-business? You can draw Venn diagram of set theory for the same.

  • E-business: a wider perspective than e-commerce.

  • E-commerce improves the value chain.

E-commerce provides an effective tool for building, managing and enhancing these relationships

Electronic commerce (e-commerce, EC) describes the buying, selling, transferring or

exchanging of products, services or information via computer networks, including the Internet.



E-business is a broader definition of EC, including buying and selling of goods and services, and also servicing customers, collaborating with partners, conducting e-learning and conducting electronic transactions within an organization.

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Q.2 Suppose, you are a E-Commerce manager for the BBC. How would you evaluate your response to the launch of the 3G phone? i.e. which sources would you use to base your response on?

Mobile access platforms

c:\windows\desktop\work\chaffey ppt (working)\gif\fig 3.19.gif

3G mobile example

The main features are:



  • Dual mode 2G/3G device supporting data upload of 64 kbps
    and download of 384 kbps (used for videos),
    65,536 colour display of 46 x 57mm (132 x 162 pixels)

  • Web browsing

  • Two cameras for picture and video

  • Download and playing of audio and video e.g football

  • Supports MPEG4 and WMA files

  • Download and play games using JAVA(TM) technology

  • Qwerty keyboard, Email and word processing.


SECTION – C (10 marks * 1 Questions = 10 marks)

(Attempt any one)

Q.1 i) Make a list of the potential problems for users of e-business services developed by The B2C Company. You should consider problems faced by users of e-business applications who are both internal and external to the organization. Base your answer on problems you have experienced on a web site that can be related to network, hardware and software failures or problems with data quality.

Answer:


  • Web site communications too slow.

  • Web site not available.

  • Bugs on site through pages being unavailable or information typed in forms not being executed.

  • Ordered products not delivered on time.

  • E-mails not replied to.

  • Customers’ privacy or trust is broken through security problems such as credit cards being stolen or addresses sold to other companies.

ii) Write down all the different types of hardware and software involved from when a user types in a web address such as www.google.com to the web site being loaded.

Answer


Internet infrastructure components

c:\windows\desktop\work\chaffey ppt (working)\gif\fig 3.2.gif

Information exchange between a web browser and web server

c:\windows\desktop\work\chaffey ppt (working)\gif\fig 3.7.gif

Q.2 i) Draw and explain architecture of E-commerce.

  • Business conducted on the web


ii) What are the differences between B2B and B2C?

Characteristic

B2C

B2B

Proportion of adopters with access

Low to medium

High to very high

Complexity of buying decisions

Relatively simple – individual and influencers

More complex – buying process involves users,

specifiers, buyers, etc.



Channel

Relatively simple – direct or from retailer

More complex, direct or via wholesaler, agent or

distributor



Purchasing characteristics

Low value, high volume or high value, low volume. May be high involvement

Similar volume/value. May be high Involvement.

Repeat orders (rebuys) more common



Product characteristic

Often standardized items

Standardized items or bespoke

for sale




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