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Take 3 minutes to read about Tony's own battle and how he's overcoming it and reclaiming his brain - if you can focus long enough to read the article!
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Take 3 minutes to read about Tony's own battle and how he's overcoming it and reclaiming his brain - if you can focus long enough to read the article! Master Newsjacking -- David Meerman Scott has spoken at several of our Growth Summits around the world. In his presentations one of the most memorable marketing strategies is Newsjacking: the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business. David just launched a new online course titled "Master Newsjacking!" The course will teach you how to:
And besides all that, there's a bonus: Newsjacking is fun! I've done it several times, most recently in Australia, and it works brilliantly. Here's a link to learn more about this important and inexpensive marketing tool. This Video Explains "Rocks" -- The Stephen Covey video that demos his famous "rock" analogy of doing the most important things first each day/week is grainy and often hard to find. This 5 minute video by The Art of Manliness does the best job I've seen - worth showing to all new employees at their orientation/training program. And I suggest everyone watch it as a great reminder of the importance of setting a few priorities and working on them first, not last! Food Biz Stories -- The food business has a notoriously high failure rate. For my next Fortune column, I'm looking at how entrepreneurs are beating the odds in this industry and succeeding. What surprising and counter-intuitive strategies have you used to differentiate yourself and create staying power--besides offering a great product? I'm looking for entrepreneurs in businesses from restaurants to food manufacturing. Please include the name of your business, the city where it is located, your annual revenue, your number of employees and the strategies that have helped you build a profitable, fast-growing business. Email me directly at vharnish@gazelles.com - thank you. TECHNOLOGY: Align Software puts everyone on the Same Page - Literally! See, in real time every person in your organization and how they are progress on their priorities - alongside how these Align to the Company Priorities! Scale Up your Rockefeller Habits implementation with www.alignwithgazelles.com - on your computer and on your phone. Better Book Club -- What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com. COACHING: Have you ever wondered if your company would be a good candidate to work with an executive growth coach? Click here to watch Gazelles International President Keith Cupp describes the four most important attributes of successful clients. EDUCATION: Scaling Up Business Growth Workshops Have Big Plans to Execute in 2016? Learn how to use the proven Rockefeller Habits 2.0 tools and strategies to scale up smarter. San Diego, CA - December 15, 2015 Boston, MA - January 12, 2016 Gazelle's Growth Institute® Online Executive Education Baseline Selling - Dave Kurlan Creativity and Personal Mastery - Srikumar Rao Daring Caution Approach to Pricing - Robert Sherlock Fearless Leaders - Cathy Greenberg How to Create Leadership at Every Level - David Marquet Mastering the Complex Sale - Jeff Thull Nail It Then Scale It - Paul Ahlstrom Sumo Advantage - Bernie Brenner The Seven Imperatives of Great CEO's - John Wilson Why Growth Companies Stop Growing - Dave Power Online Master Practitioner Certification courses Topgrading Mastering the Rockefeller Habits Summits & Conferences Scale Up Summit, May 24-25, 2016 Scaling Up User Conference, May 26, 2016 Great Game of Business with Jack Stack Did you miss previous insights? - read here Read Verne's Insights on Kindle http://www.amazon.com/gp/product/B003SX13YI Sign up for Verne's Weekly Insights 12/15/2015 Super Bowl Event – John Ratliff’s Retreat Center in Marathon Key, FL "...out-learning (and out-living) the competition" HEADLINES: Super Bowl Weekend Event -- John Ratliff scaled his company through a series of 24 acquisitions; increased it's earnings from an industry average 4% to over 21%; and drove down employee turnover from 115% to 18%. And when he sold the business, he received 14 times EBITDA. A serial entrepreneur, investor, advisor and Managing Director with investment bank STS Capital Partners, John is hosting an exclusive Super Bowl Weekend event at The Retreat in Marathon Key, Florida February 4 - 8, 2016 - it's an executive paradise. Relationship Building and Learning -- John, as CEO of GazellesPro, and his team at align5, his consulting firm, have designed a unique opportunity to combine business learning and relationship building with other entrepreneurs in a super luxurious setting. In addition to the fun in the sun, John will lead discussions (many in the Jacuzzi bar) on the following topics:
Top 5 Trends for 2016 -- In addition to this formal content, I will "beam-in" via John's robotic attendant, for one of the sessions and share my thoughts on the Top 5 Trends for 2016. The participants in this Super Bowl weekend event will leave with both actionable ideas and new, deeper, connections that will serve them well as they continue to scaleup their businesses. John is one of the most connected and giving persons I know - and he'll be sure to hook you up with the right influencers. For More Info -- The cost for the event is $5,000 per person and there are only 8 spots available. Rooms will be filled on a first-come, first-serve basis. For more information, please contact Denise Richmond at (610) 299-6466 - then look forward to your retreat to the sun. 12/17/2015 5 Key Trends; Key Pricing Book; London Olympics Smart Pricing; Atlassian Goes Public; Last Insight for 2015 "...insights for scaleups" HEADLINES: 5 Key Trends for 2016 -- my latest Venture column in Fortune has hit the newsstands and online. It outlines "5 Key Business Trends to Master for 2016":
Please take 2 minutes to scan the details - and then share with your networks as you prepare for 2016. Confessions of The Pricing Man -- this is THE book on pricing. Pricing is one of the most important decisions you'll make in business and one that is at best an educated guess at most organizations. Written by Dr. Hermann Simon, his firm Simon-Kucher & Partners is widely considered the global market leader in the specialized area of price consultancy. Simon-Kucher will finish 2015 with $235 million in revenue with 850 employees working out of 30 offices in 24 countries - they are the "hidden champion" of pricing around the globe. Pricing London Olympics -- go right to the middle of Chapter 2 and read the section titled "What Smart Pricing Can Achieve: The 2012 London Olympics." Using several very clever pricing strategies, the London Olympics generated more revenue than the last three Olympics combined - read that again - more revenue than the last 3 combined! This mini-case study should motivate you to significantly up your game in strategic pricing. The BahnCard case study immediately following will add to your sense that its amateur hour around most organizations when it comes to pricing. When you think of the amount of money you're leaving on the table because of dumb pricing...anyway, get this book and study it. What America's Best BBQ Joint Can Teach You About Pricing -- this Nov HBR article continues with pricing lessons, this one focused on the importance of NOT price gouging when business is good. In the end, pricing creates an emotional connection with your product/service/company - and it can be good or bad! And customers have long memories if they feel taken advantage of when they have very little power (this is a scarce resource). It seems the London Olympics understood this by letting people "pay their age" - so a six-year-old paid just £6 for a ticket while a 16-year-old paid £16 - there was something that felt inherently fair about this pricing. Take another 2 minutes to read this short HBR piece and then spend time thinking through your own pricing. Atlassian Goes Public $21 Price -- Congratulations to Scott Farquhar and Mike Cannon-Brookes, co-founders of Australian-based Atlassian, for taking the company public last week in the US. Founded 13 years ago using $10k put on credit cards by the pair of 22-year-olds; the stock jumped 32% on opening day giving the company a market cap of almost $5.8 billion with Scott and Mike still owners of 66% of the company. It was considered the best tech IPO in 2015. Here's a Bloomberg article providing a few more details. The key to their success was being customer-funded most of the way - which is why the co-founders still held 66% at the time of the IPO. And thanks to Scott for being one of the main endorsers of Scaling Up (Rockefeller Habits 2.0) The Customer Funded Business -- and speaking of customer funded, here's my 4-minute interview of John Mullins who keynoted our recent Growth Summit and wrote what I named one of the top 5 biz books for 2014 - The Customer Funded Business. Skip to 1:16 to hear the Ryzex case study, a company built by Rud Browne who used customer funding to scaleup the business to $75 million. After selling the firm, Rud ran for election as an official of his county in Washington state. Scaling Up #1 Biz Book in Shanghai -- Noted the Shanghai Daily "This manual packs enormous punch by condensing the best business, leadership and talent management advice". Here's to scaling up in China! And we just signed a publishing contract to have the first Mandarin version of the book thanks to our partners Preston Kuo and Eric Schmidt in China. Great Price for Books -- and we lowered the price on a box of 20 Scaling Up books - just $9.99/book plus shipping - a great give away to your customers/suppliers/colleagues. Give the gift of learning. Thank you. Happy Holidays (and planning)! -- I'm taking the next couple weeks off from writing the insights - back in January. Thank you for taking the time to read in 2015 - leaders are readers! COACHING: Have you ever wondered if your company would be a good candidate to work with an executive growth coach? Click here to watch Gazelles International President Keith Cupp describes the four most important attributes of successful clients. TECHNOLOGY: Align Software puts everyone on the Same Page - Literally! See, in real time every person in your organization and how they are progress on their priorities - alongside how these Align to the Company Priorities! Scale Up your Rockefeller Habits implementation with www.alignwithgazelles.com - on your computer and on your phone. Better Book Club -- What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com. EDUCATION: Scaling Up Business Growth Workshops Have Big Plans to Execute in 2016? Learn how to use the proven Rockefeller Habits 2.0 tools and strategies to scale up smarter. Boston, MA - January 12, 2016 Gazelle's Growth Institute® Online Executive Education Baseline Selling - Dave Kurlan Creativity and Personal Mastery - Srikumar Rao Daring Caution Approach to Pricing - Robert Sherlock Fearless Leaders - Cathy Greenberg How to Create Leadership at Every Level - David Marquet Mastering the Complex Sale - Jeff Thull Nail It Then Scale It - Paul Ahlstrom Sumo Advantage - Bernie Brenner The Seven Imperatives of Great CEO's - John Wilson Why Growth Companies Stop Growing - Dave Power Online Master Practitioner Certification courses Topgrading Mastering the Rockefeller Habits Summits & Conferences Scale Up Summit, May 24-25, 2016 Scaling Up User Conference, May 26, 2016 Great Game of Business with Jack Stack Did you miss previous insights? - read here Read Verne's Insights on Kindle http://www.amazon.com/gp/product/B003SX13YI Sign up for Verne's Weekly Insights Directory: insights insights -> Keeping you great insights -> Keeping you great insights -> - insights -> Keeping you great Download 1.39 Mb. 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