Kenneth A. Boede



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Kenneth A. Boede

2200 Kent Court, Mahwah NJ 07430

(201) 788-6761

Ken.Boede@gmail.com


Summary
Highly experienced Sales and Management Professional with a successful and progressive record in account and territory administration, field operation oversight, staff training and all phases of dealer development. Consistent history of increasing sales in highly competitive environments through effective implementation of marketing, merchandising and related promotional programs. Excellent communication, negotiation and leadership skills with a proven ability to motivate and interact effectively with all levels of management, staff and clients. Solid background in making effective sales presentations to senior executives and decision makers as well as being adept at developing strong product knowledge and a loyal following.
Professional Experience
The Magna Group – Fairlawn, NJ 2010 – 2011

Account Executive

  • Generated over $1.2MM in revenue by securing Chrysler Company direct mail advertising campaign for North East Business Center spanning 200+ dealers.

  • Pursued sale of advertising to corporate clients via integration with both internal media coordinators and graphics department.

  • Devised multiple advertising campaigns to meet client requirements and budgets via coordination with advertising agency colleagues.


Levitz Furniture – New York, NY / Paramus, NJ 2007 - 2008

Store Manager

  • Fully managed multiple stores for national furniture chain through normal business and bankruptcy liquidation.

  • Responsible for staffing, training, cash/waste management, loss prevention, inventory control, product delivery and customer satisfaction as well as general building operations.


Credit Union Direct Lending – Rancho Cucamonga, CA 2005 - 2007

Dealer Account Manager

  • Developed new markets for credit unions with new and used car dealerships for indirect automobile, motorcycle and RV loans.

  • Maintained and increased loan revenue in the PA, NY and NJ markets.

  • Increased market share in all markets achieving the highest new credit union dollar volume by 145% and 210% in two month period.


Minacs Worldwide – Farmington Hills, MI 2004 – 2005

Assistant Sales Manager

  • Ensured dealer satisfaction for the New York Metro market as Field Sales Consultant for General Motors Corporation direct mail marketing programs.

  • Established effective relationships with various field managers to facilitate corporate objectives.


Mazda Motors of America – Somerset, NJ 1993 – 2004

District Manager

  • Recruited personnel to restructure troubled dealerships and increase sales, profits and improve related business programs and policies.

  • Trained dealers in various aspects of dealership improvement including strategic planning, product merchandising, advertising, sales incentives, policies/procedures and technology.

  • Oversaw 15 dealerships in region after completing assignment to turn-around initial district.

  • Revitalized and turned around three different districts in three years; increasing sales volume by 10% while overall regional sales declined by 15%.

  • Attained 100% of sales training goals and achieved (and/or exceeded) 100% of accessory sales objectives, increasing sales of wholesale units and other categories.

  • Lead in accessory sales for Zone (only one to hit 100%) and consistently #1 or #2 in overall sales for region.


American ISUZU Motor Corporation – Northvale, NJ 1992 – 1993

Sales Manager, Metro New York

  • Directed wholesale and retail activities of dealers with a focus on restricting new district.

  • Changed and improved operations of seven dealerships, increasing sales of units and accessories in region by 25%.

  • Restructured facilities of dealers to modernize operations and improve Customer Satisfaction Index.


Peugeot Motors of America – Lyndhurst, NJ 1987 – 1992

Sales and Merchandising Manager, Eastern Region

  • Managed all field operations while supervising a staff of 12 District Managers in addition to office personnel.

  • Responsible for annual budget and cost control of department along with coordination of all sales, merchandising and advertising functions for 100 dealers.


Senior District Manager 1987 – 1989

  • Supervised sales of marketing for dealers within my territory.

  • Established dealer ad group, appointment and relocation of dealers, execution of sales training and oversaw related business management functions.


Oxford Resources Corporation – Woodbury, NY 1983 - 1987

Field Leasing Representative for Northern NJ and Rockland County NY

  • Focused efforts on marketing and promotion of various wholesale financial programs to new car dealers.


America Honda Motor Corporation – Gardena, CA 1980 – 1993

District Manager, NY Metro

  • Coordinated the sales of Honda automobiles and parts to 22 dealers with emphasis on allocations, business management, sales techniques and aggressive management.

  • Formulated advertising group for metro market TV and established dealer ad group.

  • Conducted an in-depth five year market study.

  • Improved dealer relations by successfully focusing on problem resolution and customer satisfaction.


Education
University of Southern New Hampshire

A.A.S. Rockland Community College



AFIP Certified Finance and Insurance Professional


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