Kenneth A. Boede

2200 Kent Court, Mahwah NJ 07430

(201) 788-6761

Ken.Boede@gmail.com

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  Generated over $1.2MM in revenue by securing Chrysler Company direct mail advertising campaign for North East Business Center spanning 200+ dealers.
  
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  Pursued sale of advertising to corporate clients via integration with both internal media coordinators and graphics department.
  
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  Devised multiple advertising campaigns to meet client requirements and budgets via coordination with advertising agency colleagues.
  

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  Fully managed multiple stores for national furniture chain through normal business and bankruptcy liquidation.
  
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  Responsible for staffing, training, cash/waste management, loss prevention, inventory control, product delivery and customer satisfaction as well as general building operations.
  

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  Developed new markets for credit unions with new and used car dealerships for indirect automobile, motorcycle and RV loans.
  
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  Maintained and increased loan revenue in the PA, NY and NJ markets.
  
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  Increased market share in all markets achieving the highest new credit union dollar volume by 145% and 210% in two month period.
  

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  Ensured dealer satisfaction for the New York Metro market as Field Sales Consultant for General Motors Corporation direct mail marketing programs.
  
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  Established effective relationships with various field managers to facilitate corporate objectives.
  

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  Recruited personnel to restructure troubled dealerships and increase sales, profits and improve related business programs and policies.
  
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  Trained dealers in various aspects of dealership improvement including strategic planning, product merchandising, advertising, sales incentives, policies/procedures and technology.
  
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  Oversaw 15 dealerships in region after completing assignment to turn-around initial district.
  
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  Revitalized and turned around three different districts in three years; increasing sales volume by 10% while overall regional sales declined by 15%.
  
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  Attained 100% of sales training goals and achieved (and/or exceeded) 100% of accessory sales objectives, increasing sales of wholesale units and other categories.
  
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  Lead in accessory sales for Zone (only one to hit 100%) and consistently #1 or #2 in overall sales for region.
  

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  Directed wholesale and retail activities of dealers with a focus on restricting new district.
  
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  Changed and improved operations of seven dealerships, increasing sales of units and accessories in region by 25%.
  
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  Restructured facilities of dealers to modernize operations and improve Customer Satisfaction Index.
  

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  Managed all field operations while supervising a staff of 12 District Managers in addition to office personnel.
  
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  Responsible for annual budget and cost control of department along with coordination of all sales, merchandising and advertising functions for 100 dealers.
  

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  Supervised sales of marketing for dealers within my territory.
  
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  Established dealer ad group, appointment and relocation of dealers, execution of sales training and oversaw related business management functions.
  

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  Focused efforts on marketing and promotion of various wholesale financial programs to new car dealers.
  

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  Coordinated the sales of Honda automobiles and parts to 22 dealers with emphasis on allocations, business management, sales techniques and aggressive management.
  
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  Formulated advertising group for metro market TV and established dealer ad group.
  
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  Conducted an in-depth five year market study.
  
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  Improved dealer relations by successfully focusing on problem resolution and customer satisfaction.
  

A.A.S. Rockland Community College