MKT 513 - MARKETING OF HOTEL AND TOURISM SERVICES (2 0 0)-2UNITS

Origin and development of Hotel and Tourism industries, the role of marketing in hotel and tourisms industry; theories of tourisms and hotel product, the role of marketing research in Hotel Tourism industry; the importance and process of planning in tourism hotel and hotel industry; strategies in hotel / tourism marketing; the role of National Tourism organization.

Organization of marketing activities; marketing control system; budgeting as a control tool; marketing audit as an integral aspect of planning and control.

Introduction to internet marketing: internet marketing strategies; internet and the marketing mix; relationship marketing using the internet and interactive marketing communication.

Concept of sales promotion, the importance of personal selling in the communication mix; the evaluation and control of the promotion of the marketing communication mix, managing mass communications, Advertising, Sales Promotion, Events and Public

Introduction to Research Methodology, skill of scientific investigation, information gathering analysis and interpretation in calling with business and organizational behavior problem in Nigeria. Steps in research agenda and proposal, art of problems identification, analysis and report writing, the problems and prospects of Business Research in a seller’s market like Nigeria. Qualitative research, survey research and experimental research methods mechanics and style of research reports. Ethical issues in management research.

Independent research study in any relevant area of business and marketing management approved by the department under supervision of a of a lecturer in the department.

The MBA Programme of the Department of Management Science, LAUTECH, Ogbomoso commenced in 1998/1999 session with the overriding objective of meeting the ever-increasing demand and yearnings of the industrial sector for highly skilled manpower at the tap management level. The programme is aimed at producing new managers and equipping existing ones with appropriate skills for solving day to day management problems, man precisely and effectively, through the application of modem management techniques.

The MBA Programme shall train individuals to effectively handle management problems to meet the modem day challenges of a typical dynamic industrial environment. Other specific objectives of the programmes will include among others,

(i) Instilling a problem-solving attitude in the management of organizations;

(ii) Teaching basic tools and concepts of decision-making and their applications to managerial problem solving,

(iii) Developing a broader understanding of the socio-economic scope against which specific managerial problems may be assessed

(iv) Developing the management skills required by individuals in the implementation of decisions.

The criteria for admission into the MBA programme are as follows:

(i) All candidates must have five credit passes including English Language and Mathematics at '0' Level, as basic requirement.

(ii) Candidates must, in addition to the basic requirements, possess Bachelors degree in Social and Management Sciences or numerate disciplines like Engineering, Mathematics and Pure Sciences from a recognized University, with a minimum of second class lower division,

(iii) Candidates with Postgraduate Diploma in relevant disciplines from a

recognized University and who have passed with a minimum average score of 60%may also be considered for admission,

(iv) Holders of HND in relevant disciplines with a minimum of Lower Credit plus Postgraduate Diploma in relevant disciplines with a minimum average score of 60%from a recognized University are also eligible for admission.

(v) Holders of professional qualifications from relevant professional bodies such as ICAN, CIBN, NIMARK etc. plus Postgraduate Diploma in relevant disciplines with a minimum average score 01'60% from a recognized University may also be considered. All candidates must have a minimum of one year post - NYSC working experience in the industry.

The following are the areas in which candidates can specialize:

(i) Marketing Management

(ii) Financial Management

(iii) Human Resources Management

(iv) Management Information System

(vi) Cost Management
5.0 DURATION OF PROGRAMME

The MBA programme is operated on part-time basis, and runs for a minimum of four semesters and maximum of six semesters.

To be eligible for the award of MBA degree, a candidate must satisfactorily and successfully complete the course work and pass all the prescribed examinations. The candidate must also carry out and successfully defend a research project relevant to the area of specialization. Other requirements are:

(i) Candidates must pass a minimum of 66 credit units, including al compulsory courses. The credit units are broken down as follows:

• 
  14 core courses on credits each 42
  
• 
  6electivecouFsesoncreditseach 18
  

• 
  MBA research project 0f 6credits 66 (ii)Theminimumpassmarkfor8verycourseisof45%.
  

In the MBA programme, assessment of student's achievements shall be based on:

• 
  Examinations
  
• 
  Term Papers
  
• 
  Seminar presentations
  
• 
  Assignments
  
• 
  Group project work
  
• 
  MBA Dissertation
  

Continuous assessment shall be done through essays, tests, term papers, tutorial ex quizzes and assignments. Scores from continuous assessment shall constitute 30% examinations shall constitute 70% of the final marks for each course, except the project whose score is based on 100%.

Score on each course shall be based on the grading system as follows:

Score Grade

70-100A

60-69 B

45-49 D

All MBA students shall offer the following courses in the First Year of the programme

Course Code Course Title Credit Unit

MGS701 Basic Management Informatics 3

MGS703 Basic Financial Management 3

MGS705 Business Statistics 3

MGS707 Management and Organization Theory 3

MGS709 Basic Managerial Accounting 3

MGS711 Research Methodology 3

Course Code Course Title Credit Unit

MGS702 Managerial Economics 3

MGS704 Quantitative Analysis 3

MGS706 Basic Operations Management 3

MGS708 Basic Marketing Management 3

MGS710 Business Policy 3

MGS712 Business and Company Law 3

All students shall offer the following courses in the first semester of the second year (i.e. third semester) of the programme on the basis of their areas of specialization.\

Course code Course Title Credit Unit

MGS 721 Advanced Marketing 3

MGS 723 Consumer Behaviour 3

MGS 725 Advertising (Seminar) 3

MGS 727 Marketing Research 3

MGS 729 Product Planning and Development 3

MGS 731 Industrial Marketing 3 Total I8 Units

MGS733 Financial Analysis and Theory 3

MGS 735 Financial Management and Policy (Seminar) 3

MGS 737 Corporate Finance 3

MGS 739 Advanced Financial Management 3

MGS 741 Security Pricing and Portfolio Selection 3

MGS 743 International Business Finance 3 Total 18 Units

Human Resource Management Specialization

Course Code Course Title Credit Units

MGS 745 Advanced Organization Behaviour 3

MGS 747 Compensation: Theory and Administrations 3

MGS 749 Personnel Staffing and Evaluation 3

MGS 751 Industrial Relations 3

MGS 753 Organization Change and Development 3

MGS755 Managerial Problem Solving (Seminar) 3 Total I8 Units
Management Information System Specialization

Course Code Course Title Credit Unit

MGS 757 Simulation and System Modeling 3

MGS 759 Data and Business Communication 3

MGS761 Social Issues of Computing (Seminar) 3

MGS763 Information System Analysis and design 3

MGS 765 E-Business 3

MGS767 International Dimensions of IT 3

Total I8 Units

Cost Management Specialization

Course Code Course Title Credit Unit

MGS771 Multidisciplinary Cost Mgt Professional Practice 3

MGS 773 Corporate Finance and Investment 3

MGS 775 Business Ethics 3

MGS 777 Strategic Cost Management 3

MGS 779 Market Dynamics and Competitive Analysis (Seminar) 3

MGS 793 Global Finance 3

Total 18 Units
All students shall offer Research Project (MGS 700) plus two other courses out of the following in the second semester of the second year (i.e. fourth semester) of the programme.
YEAR II SECOND SEMESTER (FOURTH SEMESTER)

Course Code Course Title Credit Unit

MGS 700 Research Project 6

MGS 732 Entrepreneurship 3

MGS 724 OR MGS 782 Corporate Strategy OR Managerial Psychology 3

Concepts of information; computer application to information processing; humans as information processor, systems concepts and information systems; decision making concepts for information systems; value of information .Application of Information Technology (IT), (IT) Based Support System, Technology and Types of Computer Configuration.

Why individuals borrow and lend; creating wealth by investing in productive opportunities; how the investors value the firm; investment and financing decisions; consumption investment problems using expected utility theory; consumer's port-folio selection problems; market risk-return relationships and the valuation of the risk assets.

Linear programming (Simplex method), duality, sensitivity analysis, transportation techniques; assignment problems; decision theory; Markov theory analysis; queuing theory; and simulation analysis.

Descriptive statistics; probability distributions; estimation problem; regression and correlation basis; hypothesis testing. Each statistical concept is illustrated by means of a large number of less applications.

Production functions; design of products and services; forecasting; process design; capacity ning and scheduling; inventory management: work-force management; and quality control.

Production to management; Evolution of Management thoughts, planning and decision making; organizing function; leading; and controlling.

Concepts of marketing; marketing research; marketing decision in the areas of pricing; product icy; promotional policy and distribution; marketing strategy and planning; management of the Marketing functions; organization; staffing, information and control.

The nature and scope of managerial accounting; cost accounting; analysis of financial requirements business concerns; sources of finance; evaluation of capital expenditure¹ proposal; control of capital expenditure; break-even analysis and marginal costing; differential costing; standard costing and variance analysis; method of financial report for management.

The concept and process of strategic management; product/market port-folio .analysis; rations management and corporate strategy; management of growth in technology, turn und strategies; the role of computer in today's management; the business-environment interface; labour, the consumer, government, technology, scarcity of suppliers, mergers and acquisitions.

Legal aspects of business, Concepts of business law, agency, hire purchase, carriage of goods related laws, the Company Act, Company and Miscellaneous Matters Decree are also examined indepth.

Introduction to Research Methodology, Research in social science, Research in Physical and natural sciences, problems of research in developing countries, common errors in research, Research in Practice: Problem identification, literature review, materials and methods (methodology), Results (Data Analysis) and Discussions, Summary, Conclusions and Recommendation, Report Writing,

The Nature and complexity of marketing decisions; structure of marketing problems into

analytical models; evaluation of the utility of the existing models, and associated measurements for marketing management.
MGS723 CONSUMER BEHAVIOUR 3UNITS

Basic factors influencing consumer behavior, with emphasis on managerial use of consumer decision making models, Buyers behavior modeling from both economic and behavioral sciences, consumer information processing, stochastic brand device models, Risk taking and market segmentation.

Conceptual frameworks and models for the analysis of competitive situations and strategic dilenmlas, insight into strategic management. Analyses of external competitive environment, industry structure, value chain dynamics etc.

Models of how advertising affects sales from the viewpoint of both economics and sciences, how these models can be used by the advertising manager to make regarding advertising budgets, copy design, and media selection.

The role of marketing information in decision making; cost and value of gathering in design of measuring instruments; types of marketing research problems; data analysis of c university and multivariate nature (hypothesis testing, cross classifications, regress analysis).

Marketing problems unique to the industrial marketing; Management of the sales force and optimal allocation across product lines, customers and sales territories; industrial consumer pricing .efficiency-theory and evidence; option pricing-theory and evidences, application option theory to valuation of warrant and convertibles, right issues, subordinated debt: pricing duration; commodity markets and futures contracts; arbitrage pricing theory.

Foreign exchange uncertainties and ways to offset or minimize them; financial management within multinational companies; the constraints and the opportunities arising from nationality, the EEC financial market - EEC currency and bond market; ECOWAS financial market-ECOWAS currency and bond; development finance.

Individuals and group behavior in organizations, motivation, organization theory, work and control. Leadership style, group decision-making, organizational socialization, power influence, group dynamics, communication and conflict management

Examination of the determinants of wage levels, wage structures and individual wages; analysis of the impact of wages on work attitude and performance in organization.

Theories of industrial relations and the industrial relations system. Trade unions and employers associations. Labour-management relations at the organizational and Industry level .The role of government in industrial relations. Strikes and trade dispute settlement procedures and collective bargaining in the public and private sectors of the Nigerian economy. The Nigeria Labour Law.

Basic steps or stages involved In the process of organizational diagnosis and change, the

development of strategies necessary for gaining entry to an organization, collecting data, and feeding back data to the client organization. Several specific strategies and technologies for changing organizations are presented and the relative strengths and weaknesses of the strategies are examined.
MGS755 MANAGERIAL PROBLEM SOLVING (SEMINAR) 3UNITS

The practical study of managerial work; Examines communication skills and offers the opportunity for assessment and feedback, organizational building and case work.

Concepts of Simulations, simulation software, systems modeling and model validation. Statistical analysis of output data, random variant, general and input probability.

Overview of Data and computer communication, general categories of principles, TCP/IP, Internetworking family of protocols, LANS, WANS, Wireless, Peer to Peer computing, security' and infrastructure driving networked economy, methods, processes and functions necessary for effective communication in today's high-tech global market place.

Survey of the individual, organizational and environmental Impacts of computers, social and ethical issues of present and projected uses of computers, computers and workplaces, computers and communities, computers and moral values, computers and privacy, computers and education, etc.

Introduction to basic concepts in engineering and design, techniques for analysis, design and overall software lifecycle management. Analysis, basic object oriented analysis' and development of large scale system. System Architectures In the context of business process for-engineering of business information systems.

Designing and implementing practical E-business centered software projects; system integration in the web environment, widely deployed scripting languages; python, Peri, etc. Aspects of E-Business; Business to Business, Business to Consumer and Intranet knowledge management E-procurement, E-payment and other applications.

National, regional and international information technology development strategies and policies; IT and national sovereignty, development and control of global information highways, International institutions and IT, convergence and divergence of information systems across nations, regions and international sector.

The role of the financial manager; analyzes types of investing and financing decisions; uses a valuation model measure the risk/return tradeoffs of those decisions. Introduces investments and developments and develops problem-solving skills; addresses financial analysis from an investor's perspective; overviews financial instruments and marketplaces; discusses stock, bond, and options valuation, risk and return portfolio theory, bond pricing, interest rate risk, hedging, financial engineering options, and marketing efficiency.

Defining Strategic Cost Management, Cost Planning and Forecasting, Activity Based Cost Management (ABCM), Target Cost Management (TCM), Cost measurement - Financial and Non Financial Performance measure, Budgeting and budgetary controls, Customer profitability analysis and its Importance in strategic cost management, Product profitability analysis and its importance in strategic cost management, value Chain Concept and analysis.