Utilitarian Decision Rule Actions are right in proportion as they tend to increase utility happiness, wrong as they tend to decrease utility. The number is positive, so there is more positive effect of the decision than negative
affect more gains than losses Qualitative method/approach: Looking at the over picture, focusing on the groups that are most affected.
Supervisors/labourers are both 20% of total population (numbers column, with supervisors at a -5
loss and labourers at again, so they cancel each other out. Overall there is a small gain for owners.
Nature House Restaurant Example Alternative action – implementing healthier
options Those affected s Gain/loss Size of gain/loss Nature of gain/loss Owner – mary/husb s L
Med-lg pay more $; possible loss of cust;
profit margin squeezed Karen Other staff wk s L Sm monetary Customers healthy s G sm Getting healthy food able to maintain healthy lifestyle Customers unhealthy s G
Med-lg
Getting healthy food, which they need due to health issues
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