92 success. Ina business setting, it helps us to visualize and familiarize ourselves with future possibilities (opportunities and threats. Economic (Global
and Local, External and Internal)
● Economic factors are usually dealing with the state of economy, both local and global in scale. To be successful, companies have to live with the paradox of having new market and business opportunities globally, and yet no one can be isolated from the 2008
global financial crisis, because we are all interdependent. Managers are often asked to do more with less, and this phenomenon is especially true during economic downturn. Managers and groups are expected to deal with the unpleasant facts of shrinking market share, declining profit margins,
unsatisfactory earnings, new and increasing competition, and decreasing competitiveness. Following are sample questions that could help to provoke further discussion
● What is the current economic situation
● What will the economy looks like in 1 year, 2 years, 3 years, 5 years, and soon What are some of the factors that will influence
the future economic outlook ● Is capital easy to access
● How does this technology transcend the existing business model
● Buy vs. build Which is the right way
● What is the total cost of ownership (TCO)?
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