Les 3 Augmented reality arg games and Advertising Augmented reality

Augmented reality

ARG

Games and Advertising

(AR) is a live, direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.

Dus: een combinatie van gps, kompas, camera en accelerometer waarbij een zintuiglijk waarneembare laag over de werkelijkheid wordt gelegd.
ARG - alternate reality game:

an interactive story that uses the real world as a stage and uses transmedia storytelling to deliver a story that may be altered by participants' ideas or actions.

Story takes place in real-time and evolves according to participants‘ actions and responses.

Actively controlled by the game's designers

Players interact directly with characters, solve plot-based challenges and puzzles, and collaborate as a community.

Real-life and online activities

Internet is central binding medium.

Designer/controller of game, Allies and adversaries of players

The separation between the puppetmasters and the players.

The first medium to draw in players. Several rabbit holes maximize contact chances, most often

websites.

This Is Not A Game (TINAG): One of the main goals of the ARG: deny and disguise that it is a game. (Truman Show Carrey)
Games

In-game advertising (IGA)

Advertising in computer and video games

Billboards

Commercial breaks

Cut scenes

Use of product in the game

IGA spending:

$ 1 billion by 2014

Advergaming

Most often free internet games offered by brands to advertise brand or product

Collect consumer data (monetize data)