opportunity cost of her work The economic, or opportunity, cost of doing accounting work is measured by computing the monetary amount that the owner’s time would be worth in its next best use. For example, if she could do accounting work for some other company instead of her own, her opportunity cost is the amount she could have earned in that alternative employment. Or if she is a great stand-up comic, her opportunity cost is what she could have earned in that occupation instead of doing her own accounting work.