Y annis Bakos
Associate Professor of Management
Leonard M. Stern School of Business
New York University (New York, NY)
EDUCATION
Ph.D. – Management, MIT Sloan School of Management
MBA – Finance, MIT Sloan School of Management
MS – Electrical Engineering, MIT Department of Electrical Engineering and Computer Science
MS – Computer Science, MIT Department of Electrical Engineering and Computer Science
BS – Computer Engineering, MIT Department of Electrical Engineering and Computer Science
INDUSTRY EXPERIENCES
Co-Founder, Flexplay Technologies, Inc, 1999
AWARDS
Winner of the 1999 J.D.C. Little Award for Best Marketing Paper published in an INFORMS journal
RESEARCH INTERESTS
Economic and business implications of information technology, the Internet, and online media
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Bakos, Y. (1998). Toward friction-free markets: The Emerging role of electronic marketplace on the Internet. Communications of the ACM 41(8): 35-42.
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Bakos, Y., & Brynjolfsson, E. (1999). Bundling information goods: Pricing, profits, and efficiency. Management Science 45(12): 1613-1630.
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Bakos Y, & Brynjolfsson, E. (2000). Bundling and competition on the Internet. Marking Science 19 (1): 63-82
| | A nitesh Barua
Professor, Information Systems
Research Fellow , Bureau of Business
McCombs School of Business
University of Texas at Austin (Austin, TX)
EDUCATION
Ph.D. – , Carnegie Mellon University, 1991
MS – Carnegie Mellon University, 1987
BE – Jadavpur University, 1984
AWARDS
The El Paso Energy Foundation Faculty Award, 2000
University of Texas Academy of Distinguished Teachers, 2000
The CBA Teaching Innovation award, 1999
ANBAR Citation Excellence, 1997
RESEARCH INTERESTS
Measuring business value of information technology, analyzing strategic information technology investments, enterprise modeling using information economics, and economics of software development and maintenance.
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KEY PUBLICATIONS -
Barua, A., & Kriebel, C. H. (1995). Information technologies and business value: An analytic and empirical investigation. Information Systems Research 6(1): 3-23
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Susarla, A., & Barua, A. (2003). Understanding the service component of application service provision: An empirical analysis of satisfaction with ASP services. MIS Quarterly 27(1): 91-123
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Professor, Management
Director of the Center for eBusiness
Sloan School of Management
Massachusetts Institute of Technology (Cambridge, MA)
EDUCATION
Ph.D. – Managerial Economics, Massachusetts Institute of Technology, 1991
SM – Math/Decision Science, Harvard University, 1984
AB – Applied Mathematics, Harvard University, 1984
AWARDS
Marvin Bower Fellowship, Harvard Business School, 2004-2005
Principal Investigator, Center for eBusiness Focused Research, "Information Technology, Organization and Performance" and the “Matrix of Change” (BT) ($150,000), 2002-2005
Principal Investigator, Center for eBusiness Focused Research, "Internet Organization and Culture: Cases" (Cisco) ($50,000), 2003-2004
RESEARCH INTERESTS
Information Technology and Economics, including: Information technology and the organization of work; Information technology and productivity; Pricing and sharing of digital information
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KEY PUBLICATIONS
Brynjolfsson E, & Hitt, L. M. (1998). Beyond the productivity paradox. Communications of the ACM 41 (8): 49-55.
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Brynjolfsson E, & Hitt L. M. (2000). Beyond computation: Information technology, organizational transformation and business performance. Journal of Economic Perspective 14 (4): 23-48.
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Brynjolfsson, E., & Hitt, L. (1996). Paradox lost? Firm-level evidence on the returns to information systems spending. Management Science 42(4): 541-558.
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