Market research report


Recommendation – Descriptive Analysis



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SM 3006 (1)

Recommendation – Descriptive Analysis 

Recommendation 1

(YouTuber; Justin Built did a 90 Day Vegan Weight Loss Transformation)





Figure 1

Upon witnessing the findings from the Survey Phase, within the T-Test (1), it would seem that both genders have different views towards being a Vegan in this modern world of ours. The females have positive comments on why they became a Vegan while the Males have the opposite reaction. It is due to the association between meat eating, domineering manliness and comparing frameworks of persecution and sexism (Greenebaum and Dexter, 2017). Due to the fact that in the Survey Phase; T-Test (1), females had taken a liking and it shows why they turn into a Vegan rather than becoming a Non-Vegan. This shows a huge gap between both genders. In order to fix and close the gap, one must give advantages to the males on why becoming a Vegan is a healthy habit to achieve when getting the perfect body or wanting to lose weight. As shown in Figure 1, the picture above shows a male, losing weight. These types of men implement veganism for different reasons, including wellbeing concerns and additionally morals (Greenebaum and Dexter, 2017). This type of men would be an idol, or someone to look up to when other males have the need to become Vegan. As long the Vegan males made positive comments about their Vegan lifestyle, teach them the true and wonderful value of being a Vegan. As well as, informing that this is a hybrid masculinity who are not shy away from toxic masculinity. There should be celebrities who are embracing the Vegan life and they would inform the world that being a Vegan does not lose the masculinity within themselves. The celebrities would be a great help for males who are unsure about their choice to become a Vegan.



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