The production concept is one of the oldest concepts in business.
It holds that consumers prefer products that are widely available and inexpensive.
Managers of production-oriented businesses concentrate on achieving high production efficiency, low costs, and mass distribution.
The Product Concept
An inward approach that focuses on making products that can be made- or have been made for a long time- and then trying to sell them.
The Selling Concept
The selling concept holds that consumers and businesses, if left alone, won’t buy enough of the organization’s products.
It is practiced most aggressively with unsought goods—goods buyers don’t normally think of buying such as insurance —
Also when firms with overcapacity aim to sell what they make, rather than make what the market wants.
The Marketing Concept
This approach is an outward looking approach that focuses on current and future consumer demands. The business will attempt to produce what consumers want rather than try to sell them a product they may not really want to buy.
Increasing consumer awareness of competitors’ products, prices and image can result in significant fluctuations in popularity of goods and services
Marketing VS Selling
The Societal Marketing Concept
This approach adopts a wider perspective than previous forms of orientation. It focuses on other stakeholders as well as the business and its customers.
Social responsibility is becoming increasingly popular among organizations and can be regarded as an important strategic marketing tool.
