Marketing Strategies of Travel Agencies: a quantitative Approach



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sustainability-12-10660
Hypothesis 7 (H. In the perception of the majority of respondents, consumers think that included transportation is a decisive element in choosing a certain tourism product;
Diversifying the tourism offer is an effective tool in satisfying the ever-changing needs and wants of the diverse range of tourism consumers. By introducing free areas or services into the tourism offer, travel agencies can differentiate themselves from the competitors and attract more customers.
Tourism circuits are generally carried out by travel agencies, which also deal with negotiating free services and including them in their offers Regarding the inclusion of certain free services in tourism circuits, an aspect that is targeted by the fifth general objective, the hypothesis is the following:

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