Informative advertising: this is used to make the public aware of new facts/things they have not been heard before.
Persuasive advertising: this is used to induce people to buy the advertised product rather than that of the competitor.
Competitive advertising: this is used to advertise goods that have close substitutes.
Mass/generic advertising: this is used to advertise the general use of goods without being specific on the particular brand.
MARKING GUIDE ON SALESMANSHIP S.S.1
1a. According to Carfield Blake, salesmanship is the winning of buyers’ confidence for the buyer.
1b.
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