Media, modernisation and social change



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Week 3 - Media and Culture

Cont’d

  • Popular culture (mediated Culture)
  • -The new forms of mass entertainment (print media, radio, TV, films, etc) generated by capitalist institution.
  • Because of the spread of industrialization during the 19th and 20th centuries, the capitalist engineered ways of turning high culture (previously delivered at no cost for everyone) into a commodity to make money from. This commodification demanded that folk content be redesigned for existing means of mass circulation. Due to this mass production, quality would give way for quantity.

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