Introduction:
The Bachelor of Design (Product Innovation) is the foundation degree for the profession of Industrial Design. Industrial Designers create the form and function of the thousands of products people use every day including consumer electronic devices, appliances for the home, more efficient workplace products, tools for safer and more effective industrial applications, sports equipment to improve safety and performance, fashion accessories, new car concepts, toys and game designs, furniture and medical equipment. Industrial designers are concerned with the aesthetics, function, usability and social significance of manufactured objects and play a key role in determining how products are made, the materials used and environmental sustainability.
The degree has a strong emphasis on practical experience through design studios, model making and prototyping, work experience and the opportunity for international study.
Graduates of the Bachelor of Design (Product Innovation) can work in diverse support areas including technical illustration, exhibition design, 3D Computer aided design (CAD) modelling and drafting. Alternatively graduates can pursue a range of postgraduate pathways for specialisation such as Industrial Design, Sustainable Design or Education.
Program Structure:
In first year, students will be introduced to the elements and principles of design in project-based studios. This is supplemented by studies in the basic skills and concepts in design theory, creativity, environmental awareness, communications and technology. In second year, students will broaden their knowledge with courses such as design history and ergonomics, and gain an understanding of design methods, materials, manufacturing processes and introductory engineering principles. In third year, students will focus on design for usability and design for manufacture and sustainability and can choose from a range elective courses. Students will apply this knowledge in studios where increasingly complex and sophisticated projects will be completed.
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