Microchip technology introduces family of highly advanced rewriteable rfid devices



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For Immediate Release



Editorial Contact: Reader/Literature Inquiries:

Christina Hecht (480) 792-7668

Microchip Technology Inc. Web: www.microchip.com

(480) 792-7669



MICROCHIP TECHNOLOGY INTRODUCES FAMILY OF

HIGHLY ADVANCED REWRITEABLE RFID DEVICES
CHANDLER, Ariz., May 10, 2001 [NASDAQ: MCHP] — Microchip Technology Inc. today unveiled its family of rewriteable 13.56 MHz microID tagging devices, the most advanced 13.56 MHz, passive RFID products on the market today. Using technology co-developed with Checkpoint Systems, Inc. [NYSE: CKP] and Mitsubishi Materials Corporation, the MCRF45X features the largest memory, fastest data rate, longest read/write range, superior anti-collision and lowest power consumption of any other 13.56 MHz passive RFID device in the industry.
The MCRF45X family features an option for external resonance capacitor (MCRF450), 100-pF on-chip resonant capacitor (MCRF451), dual 50-pF on-chip capacitors in series (25 pF total) for two antenna connections (MCRF452), and a 50-pF on-chip resonant capacitor (MCRF455). Checkpoint is using the MCRF450 in the development of its new Performa line of read/write RFID readers and software. Mitsubishi Materials is developing a new BitTag RFID product line specially optimized for commercial and industrial applications.
Applications for the MCRF450 include item-level tagging for warehouses such as reading multiple objects inside a carton or pallet without opening or separating the items; combining security with inventory applications for auto-checkout at retail and video stores; airline baggage and parcel shipping; automatic ski-lift ticket validation to shorten lift lines; automatic counting and sorting at industrial laundries; WIP (work in progress) management in automobile factories; anti-counterfeiting; industrial barcode supplement or replacement; medical supply/device tracking; document management and numerous other applications.
“Microchip is extremely pleased that Checkpoint and Mitsubishi agreed to work with us to develop a feature-rich, high-performance RFID solution for the automated data collection industry,” said Pete Sorrells, Microchip’s Senior Marketing Manager, Memory and RFID Products. “13.56 MHz is quickly becoming the preferred frequency for low cost, high performance RFID systems. Together with Checkpoint’s experience as a worldwide leader in RF technology and systems we saw the need to jointly develop a technology that offers a new level of features and performance that will also expedite the use of low-cost RFID in a variety of new applications.”

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Technical Highlights


A large memory of 1 Kbit (32 blocks) allows more information to be stored in the tag and also provides the ability to add information to a tagged object’s history throughout its lifetime. Each 32-bit block is individually write-protectable to prevent accidental corruption or intentional alteration of data.
Low power consumption of 28 micro-watts (approximately one-tenth that of its nearest competitor) and “cloaking” modulation provide an extremely long read range, which is necessary to enable multiple item-level applications. This performance enhancement is necessary for complicated applications in which the tags are moving along high-speed conveyors, packaged inside cartons or totes, in the proximity of other tags in the same interrogator field, in noisy environments in which interference from other RF sources or metal objects could prevent the reading or writing of a tag.
A high data rate enables faster transactions, which are necessary for applications in which tagged objects are moving quickly in and out of the reader’s field of view. In normal mode, users in most applications will be able to write to at least 10 MCRF450 tags per second and read from at least 20 tags per second. The interrogator may also command the MCRF45X devices into a “Fast Mode,” in which reader-to-tag communications are approximately 10 times faster (25 Kbps compared to 1.4 Kbps in normal mode). Tag-to-reader communications occur at 70 Kbps. Another uniquely useful feature of the device is that it offers two operational modes and includes a unique “tag-talks-first” (TTF) mode and an “interrogator-talks-first” (ITF) mode for complete application flexibility.
The MCRF450 is the only device on the market today offering a 32-bit enhanced EAS function, which enables the protection and identification of each specific item. Key tags or user-confidential tags can never be duplicated using MCRF45X silicon since the 32-bit unique ID cannot be reprogrammed.
Advanced anti-collision circuitry in both read and write modes allows for reading and/or writing of individual or multiple tags in the presence of many other tags in the same interrogator field. The anti-collision algorithm is a method of “parking” tags and processing them individually, using time-division multiplexing based, in part, on the unique ID code stored in each device.


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Users do have complete command and control of all communication and operating modes so that a single device type can be purchased and stocked, and then customized for different applications. Operating modes may be changed in real time by an interrogator, as required to meet new noise conditions, range requirements, expected number of tags in view, or other changing application parameters as the tagged object moves through the different stations in its life cycle.

Microchip’s microID tags are passive, meaning they derive all energy for their own operations directly from the electromagnetic field that is generated by the tag reader. No battery is used in the tag. The field is “backscattered,” or loaded, by the tag in order to convey information to the reader.



RFID Development System Hardware


Microchip’s 13.56 MHz microID MCRF355/450 Developers Kit (DV103005) is available to developers, customers and VARs. The kit is a complete tool for education and development of RFID systems based on the MCRF450 and MCRF355 and is available for $1,999 each.

Pricing & Availability


Pricing for the MCRF45X devices in 10,000-unit quantities of die in wafer form is $0.50 each. For more information, contact Microchip’s Literature Line at 480.792.7668 or contact any authorized Microchip distributor around the world or visit Microchip’s website at http://www.microchip.com.
Microchip Technology Inc. is a semiconductor manufacturer and does not manufacture or market readers or finished tags. Please check our list of OEM manufacturers (http://www.microchip.com/10/Lit/RFID/oem/index.htm) and Independent Technical Support Centers (ITSCs) (http://www.microchip.com/10/Lit/RFID/ITSC/index.htm) for tag and system solutions.

Corporate Background


Established in 1950, Mitsubishi Materials Corporation is one of the world ’s largest diversified materials companies. In addition to being a leader in metal smelting and refining, cement and fabricated metals—notably aluminum cans—Mitsubishi Materials is also a major supplier of silicon products and advanced materials. The Company’s high-level research and development programs are instrumental in enabling it to maintain its dominant position in key markets. Their RFID system is distinguished by its antenna technology resulting from basic material research and they have been focusing on a market of On-metal® tag, which utilizes this technology. Mitsubishi Materials comprises 394 subsidiaries and affiliates in 19 countries. These companies employ 24,682 people.

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Checkpoint Systems, Inc. is a multinational company that manufactures and markets labeling systems designed to improve efficiency, reduce costs and provide value-added label solutions for customers across many markets and industries. Checkpoint is a leading provider of digital RF EAS and RFID systems, RF source tagging, barcode labeling systems, hand-held labeling systems, and retail merchandising systems. Applications include automatic identification, retail security, and pricing and promotional labels. Operating in 30 countries, Checkpoint has a global network of subsidiaries and provides professional customer service and technical support around the world. Checkpoint Systems, Inc.’s web site is located at www.checkpointsystems.com.
Microchip Technology Inc. manufactures the popular PICmicro® field-programmable RISC microcontrollers, which serve 8- and 16-bit embedded control applications, and a broad spectrum of high-performance linear and mixed-signal, power management and thermal management devices. The Company also offers complementary microperipheral products including interface devices; microID™ RFID devices; serial EEPROMs; and the patented KEELOQ® security devices. This synergistic product portfolio targets thousands of applications and a growing demand for high-performance designs in the automotive, communications, computing, consumer and industrial control markets. The Company's quality systems are ISO 9001 (1994 version) and QS9000 (1998 version) certified. Microchip is headquartered in Chandler, Arizona with design facilities in Mountain View, California and Bangalore, India; semiconductor fabrication facilities in Tempe and Chandler, Arizona and Puyallup, Washington; and assembly and test operations near Bangkok, Thailand. Microchip employs approximately 3,050 people worldwide and has sales offices throughout Asia, Europe, Japan and the Americas. More information on the Company can be found at www.microchip.com.

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Note: The Microchip name and logo, PIC, PICmicro, and KEELOQ are registered trademarks of Microchip Technology Inc. in the USA and other countries. microID is a trademark of Microchip Technology Inc. in the USA and other countries. Performa is a registered trademark of Checkpoint Systems, Inc. On-metal is a registered trademark of Mitsubishi Materials Corporation. BitTag is a trademark of Mitsubishi Materials Corporation. All other trademarks are the property of their respective owners.

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