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STORYLINE AND CORE GOVERNMENT MESSAGES

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dr-guide-eng
dr-guide-eng

9. STORYLINE AND CORE GOVERNMENT MESSAGES
In 5-6 bullets, outline the announcement storyline, relate it to Government priorities, and provide core messages. In plain language, describe the benefits and results for Canadians.
10. ANNOUNCEMENT STRATEGY
Indicate the profile of the announcement as well as its scope (e.g., national/regional/ international. Include details on planned media and stakeholder outreach, as well as events to support the announcement. Describe measures to sustain the message and a focus on impacts and benefits for Canadians.

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