ANNEX Y TO THE MR STRATEGIC COMMUNICATIONS PLAN (Two pages maximum) The strategic communications plan should be provided for all Ministerial Recommendations (MRs). The Annex should be developed jointly by the Minister’s Office and the Department. 1. COMMUNICATIONS OBJECTIVES AND CONSIDERATIONS Identify 2-3 objectives that will be achieved through the communications plan, outline expected results, and link this initiative to the Government’s agenda. Outline significant communications considerations and how these would be managed. 2. ANALYSIS OF PUBLIC ENVIRONMENT Assess the public environment and identify risks/opportunities therein, including quantitative and qualitative data available through public opinion research data and analysis of previous stakeholder engagement and consultations, federal-provincial positions and media coverage. For stakeholders, identify who was consulted, the method of consultation, and their reactions.
