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Branding Branding is a marketing practice of creating a name, a symbol or design that identifies and differentiates product or services from the rest. It is also a promise to your customers. It tells them what they can expect from your product or service and it differentiates your offerings from other competitors. Your brand
is derived from who you are, who you want to be and what people perceive you to be. Branding is one of the most important aspects in any business. An effective brand strategy gives you a major edge in increasingly competitive markets. A good product can
- deliver message clearly,
-
confirm credibility,
- connect to target prospect,
- motivate buyers, and
- concretize user loyalty. Here are simple
tips to publicize your brand
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