Monica Hart ma, med



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Monica Hart - MA, MEd



Phone:

(216) 417-4649

Address:

Shaker Heights, Ohio

Email:

monicahart2010@yahoo.com

Monica Hart - MLS, M.ED

Senior Marketing Intelligence Analyst and Strategic Thinker who thinks outside the box to get the job done!




Versatile and passionate information guru with a proven track record of accurately assessing needs, developing effective and efficient processes. Builds relationships with key stakeholders necessary to execute projects successfully. Recognized as a Subject Matter Expert in secondary research with the ability to see the big picture and understand the minutia of complex projects with ease. Experience in SWOT analysis and utilizing databases such as Cap IQ, Thomson Eikon, Raiser’s Edge and Hoovers for research. Exceptional written and oral communication skills with experience in presenting insights to key stakeholders and executives. Ability to work well both independently and in a team environment. Self-starter with the ability to develop, define and lead new initiatives for organizational growth and stability.

Core Competencies

  • Strategic Thinker

  • Initiative

  • Social Media

  • Project Management

  • Creative Problem Solving

  • Data Mining & Analysis

  • Communication

  • Critical Thinker

  • Time Management

  • Relationship Building

  • Leadership

  • Analytical

  • Multi-tasking

  • Results Driven

  • Customer Focused






Carreer Highlights







  • Extensive experience in Market/Competitive Intelligence serving industries such as automotive, lighting, mortgage & lending, health care, wood, oil & gas, engineering, food industry, hotel/gaming, real estate, chemical, pharmaceutical and human capital management(HCM) in the US and globally. Extensive SWOT analysis experience.

  • Recognized as an information guru and Subject Matter Expert in secondary and primary research

  • Trained Marketing Communications Manager on social media marketing and strategy

  • Extensive Product Management experience.

  • Experienced using Salesforce.com, SharePoint and Tableau.

  • Data Analysis experience with SPSS, SQL and Shiny.




Experience







Arch Wood Protection, a Lonza Company – Atlanta, GA

1/2016 – 9/2016

Product Marketing – Market Intelligence

Key Responsibilities and Achievements:

  • Collaborated with Sales, Product Marketing, R&D and Regulatory teams on the manufacturing of new products and conducted market and data analysis with SPSS, SQL and Shiny.

  • Provided leadership as the marketing liaison on new product development projects by providing product research and recommendations in addition to answering questions and giving input on product and marketing campaigns

  • Collaborated with global (England & Switzerland) and US management to plan and track commercialization of new product introductions and determined their market viability.

  • Developed and maintained strong and strategic relationships with industry contacts to identify, monitor and evaluate significant developments in treated wood markets for potential lucrative business growth opportunities

  • Developed and delivered executive summaries with relevant information and analysis on markets, competitors, customers, products, news, trends, business segments and business opportunities

  • Worked with stakeholders to assemble and assess Voice of the Customer data.

  • Developed forward-looking projections, monitor economic indicators, analyze and create stats based on mined data

  • Build strong organizational relationships to influence decision makers and actively participate in sharing of best practices with relevant stakeholders


ADP-Alpharetta, GA 12/2013-11/2015


Product Marketing – Competitive Intelligence

Gathered information on key competitors through a variety of sources including, but not limited to, internal data, online research, complex internet search, industry analysis, social media, client and prospect interviews, trade shows, and consulting studies. Utilized Pragmatic Marketing tactics to increase business initiatives along with SPSS and Tableau.



Key Responsibilities and Achievements:

  • Acted as a project manager by collaborating with third party vendors. Oversaw the strategy of the entire market research. Created the scope, conducted interim checks, and ensured timeline was met and project was within budget

  • Collaborated with cross-functional internal stakeholders (strategy, marketing, sales leadership, product management) to successfully craft competitive messaging to overcome objections for client-facing and prospect-facing sales associates

  • Organized, analyzed, and distilled information on key competitors into actionable intelligence and provided recommendations to key stakeholders

  • Created actionable, effective, and frequently updated competitive positioning assets for client-facing and prospect-facing associates resulting in numerous new clients and re-signing of existing clientele

  • Developed competitive deliverables such as monthly competitive reports with business-unit tailored executive summaries, competitive positioning battle cards for sales support, product gap analysis, SWOT competitor profiles and market sizing landscape analysis; Coordinated primary research efforts including project and SOW scope

ABLS Corp/Amgen Biotechnology – Temporary Contract Position

7/2013 – 12/2013

Competitive Intelligence Analyst III

Conducted primary and secondary research to enhance overall competitiveness. Gathered and analyzed industry, market and competitor intelligence in the areas of Dermatology, Oncology, and Rheumatology. Attended conferences to gather intelligence information on competitors and provided written and verbal highlights to key stakeholders.



Key Responsibilities and Achievements:

  • Managed primary research projects with third party vendors including scope, timeline, budget, and SOW

  • Analyzed and monitored industry trends and reports on developments and intelligence

  • Led and conducted high-level presentations for key stakeholders including C-Level Executives, Brand Teams, Product Teams, and Business Units on market trends within the industry

  • Recognized and served as the competitive intelligence subject matter expert on brand teams


Houlihan Lokey, Howard & Zukin Investment Bank – Los Angeles, CA 9/2008 – 1/2013




Global Senior Research Analyst

Conducted competitive intelligence research using professional information sources and databases in the areas of Automotive, Food and Beverage, Telematics, Human Capital Management, Insurance, Pharmaceuticals, Telecommunications (Wireless) and Energy. Supported the development of analytical capabilities and frameworks. Worked independently and in a team environment. Collaborated and interfaced with all levels of the organization (both internal & external).



Key Responsibilities and Achievements:

  • Instrumental in leading Competitive Intelligence for stakeholders in New York, Atlanta, Chicago, London, Paris, and India

  • Developed and synthesized materials for Managing Directors and Analyst, both locally and globally, to present to clients resulting in winning several large accounts ranging from $250K - $1M or more in revenue

  • Worked with stakeholders to assemble and assess Voice of the Customer data.

  • Regularly contributed to client and pitch projects and Stage Gate analysis by conducting research and competitive intelligence on relevant industries, companies, and mutual funds and financials.

  • Directed and executed qualitative and quantitative primary and secondary research projects, including project definition/scope, findings aggregation, final reporting and delivery to clients. Provided SWOT analysis.

  • Directed competitive and industry intelligence initiatives; Partnered with the Market Intelligence team on execution

  • Kept abreast of external market factors that may impact business initiatives including trends, developments, best practices, and research

Georgia Power Company-Atlanta, GA

9/2004 – 7/2008

Information Analyst

Coordinated the company's competitive intelligence research flowing through the company as the lead intelligence researcher. Conducted secondary and primary research and synthesized the results. Executed and led various projects including confidential background research on board members, SWOT analysis on competitors, industry and ad hoc research, patent/trademark research, identifying subject matter experts, copyright and energy related competitive intelligence research including Oil and Gas.



Key Responsibilities and Achievements:

  • Lead the gathering and analysis of market and competitive intelligence.

  • Conducted market research and identified market trends.

  • Synthesized and analyzed secondary and primary research and market information to provide actionable insights and business trends.

  • Produced competitive analysis materials comparing products and identified differences.



Education







Masters in Library Science

Clark-Atlanta University







Masters in Education

Xavier University







BA in Communication Arts

Notre Dame College














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