Needs of Global Start-up companies (Deliverable 2) GlobalStart wp1 Studies Deliverable 2 Needs of Global Start-up Companies Table of contents p



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Needs

of Global Start-up companies

(Deliverable D1.2)




GlobalStart

WP1 Studies

Deliverable 1.2

Needs of Global Start-up Companies

Table of contents p.

  1. Definition of Global Start-ups 2

    1. Introduction

    2. The need for a definition of global start-ups

    3. Definition

  2. Case studies of Global Start-ups 4

    1. Global start-up interviews

      1. Introduction

      2. Objective of the case study interview

      3. The Interview

    2. Selection

    3. Overview

  3. Identification of needs of Global Start-ups 6

    1. Introduction

    2. Research & Development

    3. Market development / sales

    4. Production / operation

    5. Organisation and governance

    6. Finance / administration

    7. Conclusions

Annex 1: Papers


    1. In search of a multidimensional identification method for born global firms. 13


    2. An Empirical Exploration of the Global Startup Concept in an Entrepreneurship Context. 31

    3. Assessing the needs of early stage high tech companies: An investigation among spin-off companies from 6 European Universities. 67

    4. Network Development of Global Startup Companies: A Pan-European Investigation81

Annex 2: Interview protocol 97


Annex 3: Case Studies 106
University of Twente

Paul Kirwan

Peter van der Sijde

Annemarie Ridder



Definition of Global Start-ups


    1. Introduction

High tech firms which are internationally active from or near their inception have increasingly been receiving international attention from academics, the media and politicians in recent times. These firms are widely recognised as drivers of national economies, in that they play an important role in creating employment and in the redistribution of wealth. National governments and private enterprises are investing vast sums in R&D trying to create new technologies in the new knowledge driven competitive landscape. With the significant investment across regional, national and European level it is important to have a fundamental understanding of how these new firms work what there needs are and how they can be better supported to achieve success. However, this has been made difficult by the plethora of terms and definitions which have been used in academia in examining the phenomenon of early internationalisation of start-up firms.




    1. The need for a definition of global start-ups

The phenomenon of early internationalization is a young field of study, in that it is not more than 20 years. However, with this time a wide variety of names have been used to describe these terms, e.g. Born Globals (e.g. Aspelund & Moen, 2001); International New Ventures (e.g. McDougall et al., 2003); New High Potential Ventures (e.g. Almeida & Bloodgood, 1996); Technology Based New Firms (e.g. Yli-Renko et al., 2002); Knowledge Intensive SMEs (e.g. Almor & Hashai, 2002) and Global Start-ups (e.g. Jolly et al., 1992). These terms have been operationalised in different ways by different authors and this has led to problems with respect to understanding, comparing and ultimately providing support for these firms.


The concept Born Global has widely used as a synonym for the other types of firms. However, many of the studies of firms who have focused on born global firms have failed to capture the full complexity of these firms which has resulted in four major problems. 1. The inclusion of firms that are not really global but that limit their international activities to a specific region or small number of countries. 2. The inclusion of firms that are not really start-ups as they are already established at the time of investigation, and possibly at the time of internationalization. 3. The omission of firms that are involved in types of international activities other than sales (e.g. those involved in foreign R&D projects, using foreign production facilities or acquiring resources internationally). 4. The born global concept has been typically treated as a dichotomous variable, i.e. firms are either born global or not. Since considerable differences exist in the global behaviour of these firms it would be better to view this as a scale.
Oviatt & McDougall (1994) introduced the concept of the International New Venture (INV) as a firm that from inception seek to derive a significant competitive advantage from the combination of resources and sale of outputs around the world. They distinguished four types of International New Ventures based on two dimensions (1) the number of countries in which the firm is active and (2) the number of activities along its value chain that are coordinated internationally. The classification they employed allowed us to recognise that the International New Venture doesn’t exist but that international new ventures can take several shapes namely: export/ import start ups, geographically focused start-ups, multinational traders and global start-ups. Some authors that ‘global start-ups’ might be considered to be the only real type of international new venture because they are extremely flexible, proactive on a global scale, and they work in a large number of networks and relations (Rasmussen and Madsen, 2002). Despite this very few authors have used this concept, with more opting to combine this definition with Knight’s (1997) definition of born globals. This further illustrates the need for a definition of global start-ups.


    1. Definition

In the literature a commonly used definition is that “global start-up firms are those that from inception seek to recognise and exploit opportunities by combining resources from and selling outputs in multiple regions around the world”. Following an extensive search of the literature and using case studies of acknowledged and new global start-up firms, 12 propositions were put forward as to what constitutes a global start-up firm (see Annex 1.2). The outcome of this study was the following refinement of the definition:

“A Global Start-up is a new venture in which the start-up and internationalisation processes are intertwined. Global Start-up firms begin international activities even before the start of the actual exploitation process and they are driven by the global pursuit of opportunities and they are embedded in international networks and engage in a wide range of formal and informal value-added activities across national borders.”



    1. Context of the GlobalStart project



Global startup companies are startup companies and in the context of the present project we focus on high tech companies from a university (or university related) that are global startups. In the Venn diagramme above the relationships between the different concepts is indicated (not proportionally).

2. Case studies of Global Start-ups

In this chapter we present the procedures we followed to make a number of case studies in order to explore the needs of global start-ups. In the next chapter the needs are elaborated.




    1. Global start-up interview protocol




      1. Introduction


One of the central topics of Work Package 1 “Studies” is the Identification of needs of global start-ups. To be able to offer adequate support to potential global start-ups it is necessary to know what their needs are. It was decided to approach this task in two parts. Firstly, Leuven developed a Case Study protocol with input from Twente and Wales. Using this protocol all the project partners interviewed potential global start-ups from their regions. All the completed case studies were sent to Twente, which acted as a case clearing house for the cases, ensuring that all partners reported in a similar manner and that content was comparable. From analyses of these cases an inventory of the needs of global start-ups was made. Special attention was given to companies in the sectors Microsystems technology / nano technology, biomedical technology and laser technology.


      1. Objective of the Case Study Interview


Potential entrepreneurs can often be discouraged from setting up ventures in the global market place because of the many complexities and barriers that appear to reduce their chances of success. By performing case study interviews, the GlobalStart partners obtain a detailed understanding of international spin-offs, the specific problems encountered during their internationalisation process and the key factors which have helped them to succeed based upon available university and regional support.


      1. The Interview


The interviews had a duration of approx. 1.5 hours and were centered around 3 key elements:

  • The Company: Profile and background of the spin-off and Major milestones

  • The University: Analysis of the TTO function in the Internationisation process

  • The Region: Regional infrastructure and internationalisation


The focus of the interview was the international dimension on the following topics:

Business concept; Technology / product / market; Finance; People; Networking

Based on the interview, the interviewer wrote a case study report which was sent to Twente for case clearing purposes and following this to the interviewee for validation. All the information received during the interview remains confidential, i.e. for use within the consortium only, all results, unless consent to publicise has been sought, will be reported in aggregate. The interview protocol is in Annex 2.


    1. Case Study Selection

Our sample of global start-up firms consists of university based spin-off companies. These firms because of their high tech focus have a high probability of being engaged in international markets. Through the technology transfer offices of the consortium partners, spin-offs were identified which matched the profile of our definition of global start-ups. The targeted spin-offs are active in different industries and are at various stages of growth.





    1. Overview

The following table provides an overview of the collected cases. To see the collected case data on the individual cases see Annex 3.



Industry


Nano/MST


Biotech

Laser

ICT

Partner


University of Technology Brno

0

0

0

1

Shine Ltd.



Catholic University of Leuven

2

IC Sense


Metis


3

re MYND


RNA-TEC

TiGenix


0

1

Hypertrust



Spinout Wales

0

0

0

3

Geo Info*

Pet Care*

Under Grad*



University De Salamanca

0

1

Laboratorio Farmacéutico USAL-A S.L.



0

0

University Miguel Hernández de Elche

0

1

Illice BioTech




0

0

University of Tartu

0

3

Müomeetria Ltd

Asper

Quattromed



1

Estla


1

5D Vision



University of Twente

2

MedSpray


Sound Inc.**

0

1

Nedclad


2

Utellus


Waleli

University of Warwick

0

1

Sarissa Biomedical Ltd



1

DigePrint



1

Streamline Computing Limited



Current Total (22)

2

7


2

6


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