Regional and National Weighted Distribution of Resident Tapestry Segments – Associated with Figure 16 in National report
Tap Code
|
Tap Name
|
Southeast
|
Midwest
|
West
|
Northeast
|
National
|
Total #
|
Weighted %
|
Total #
|
Weighted %
|
Total #
|
Weighted %
|
Total #
|
Weighted %
|
Total #
|
Weighted %
|
17
|
Green Acres
|
45,882
|
3.8%
|
400,995
|
11.9%
|
106,047
|
6.2%
|
54,159
|
5.8%
|
607,083
|
8.4%
|
25
|
Salt of the Earth
|
25,755
|
2.2%
|
445,283
|
13.2%
|
37,837
|
2.2%
|
97,904
|
10.4%
|
606,779
|
8.4%
|
26
|
Midland Crowd
|
156,253
|
13.1%
|
155,000
|
4.6%
|
154,034
|
9.0%
|
57,762
|
6.1%
|
523,049
|
7.2%
|
42
|
Southern Satellites
|
212,358
|
17.8%
|
127,554
|
3.8%
|
26,928
|
1.6%
|
21,803
|
2.3%
|
388,643
|
5.4%
|
46
|
Rooted Rural
|
76,776
|
6.4%
|
117,680
|
3.5%
|
102,232
|
6.0%
|
76,898
|
8.2%
|
373,586
|
5.2%
|
31
|
Rural Resort Dwellers
|
18,468
|
1.5%
|
126,990
|
3.8%
|
133,192
|
7.8%
|
80,312
|
8.5%
|
358,962
|
5.0%
|
50
|
Heartland Communities
|
25,770
|
2.2%
|
155,487
|
4.6%
|
106,577
|
6.2%
|
17,158
|
1.8%
|
304,992
|
4.2%
|
32
|
Rustbelt Traditions
|
18,636
|
1.6%
|
212,952
|
6.3%
|
29,263
|
1.7%
|
38,896
|
4.1%
|
299,747
|
4.2%
|
18
|
Cozy and Comfortable
|
18,342
|
1.5%
|
163,609
|
4.8%
|
28,510
|
1.7%
|
64,948
|
6.9%
|
275,409
|
3.8%
|
33
|
Midlife Junction
|
32,761
|
2.7%
|
108,727
|
3.2%
|
73,422
|
4.3%
|
54,535
|
5.8%
|
269,445
|
3.7%
|
37
|
Prairie Living
|
544
|
0.0%
|
162,424
|
4.8%
|
80,850
|
4.7%
|
10,361
|
1.1%
|
254,179
|
3.5%
|
12
|
Up and Coming Families
|
37,841
|
3.2%
|
95,346
|
2.8%
|
103,605
|
6.1%
|
6,285
|
0.7%
|
243,077
|
3.4%
|
6
|
Sophisticated Squires
|
17,254
|
1.4%
|
145,348
|
4.3%
|
49,758
|
2.9%
|
28,657
|
3.1%
|
241,017
|
3.3%
|
7
|
Exurbanites
|
28,262
|
2.4%
|
82,916
|
2.5%
|
66,151
|
3.9%
|
21,360
|
2.3%
|
198,689
|
2.8%
|
29
|
Rustbelt Retirees
|
17,910
|
1.5%
|
96,609
|
2.9%
|
17,803
|
1.0%
|
35,589
|
3.8%
|
167,911
|
2.3%
|
24
|
Main Street, USA
|
3,027
|
0.3%
|
68,434
|
2.0%
|
49,204
|
2.9%
|
29,511
|
3.1%
|
150,176
|
2.1%
|
56
|
Rural Bypasses
|
134,706
|
11.3%
|
7,804
|
0.2%
|
5,768
|
0.3%
|
192
|
0.0%
|
148,470
|
2.1%
|
53
|
Home Town
|
13,546
|
1.1%
|
66,684
|
2.0%
|
34,257
|
2.0%
|
5,781
|
0.6%
|
120,268
|
1.7%
|
41
|
Crossroads
|
39,781
|
3.3%
|
50,009
|
1.5%
|
24,131
|
1.4%
|
5,201
|
0.6%
|
119,122
|
1.7%
|
48
|
Great Expectations
|
8,207
|
0.7%
|
53,343
|
1.6%
|
34,157
|
2.0%
|
22,695
|
2.4%
|
118,402
|
1.6%
|
13
|
In Style
|
19,759
|
1.7%
|
46,180
|
1.4%
|
30,713
|
1.8%
|
14,815
|
1.6%
|
111,467
|
1.5%
|
28
|
Aspiring Young Families
|
19,142
|
1.6%
|
40,299
|
1.2%
|
46,501
|
2.7%
|
3,976
|
0.4%
|
109,918
|
1.5%
|
14
|
Prosperous Empty Nesters
|
24,308
|
2.0%
|
37,434
|
1.1%
|
30,660
|
1.8%
|
17,364
|
1.8%
|
109,766
|
1.5%
|
19
|
Milk and Cookies
|
17,471
|
1.5%
|
36,628
|
1.1%
|
45,865
|
2.7%
|
4,669
|
0.5%
|
104,633
|
1.4%
|
4
|
Boomburbs
|
15,691
|
1.3%
|
56,608
|
1.7%
|
30,963
|
1.8%
|
1,366
|
0.1%
|
104,628
|
1.4%
|
49
|
Senior Sun Seekers
|
29,982
|
2.5%
|
31,778
|
0.9%
|
33,506
|
2.0%
|
1,633
|
0.2%
|
96,899
|
1.3%
|
57
|
Simple Living
|
8,674
|
0.7%
|
38,066
|
1.1%
|
17,212
|
1.0%
|
18,723
|
2.0%
|
82,675
|
1.1%
|
2
|
Suburban Splendor
|
7,782
|
0.7%
|
41,164
|
1.2%
|
24,121
|
1.4%
|
6,791
|
0.7%
|
79,858
|
1.1%
|
16
|
Enterprising Professionals
|
5,710
|
0.5%
|
22,037
|
0.7%
|
36,166
|
2.1%
|
11,896
|
1.3%
|
75,809
|
1.1%
|
36
|
Old and Newcomers
|
6,700
|
0.6%
|
24,545
|
0.7%
|
19,355
|
1.1%
|
8,825
|
0.9%
|
59,425
|
0.8%
|
22
|
Metropolitans
|
8,186
|
0.7%
|
19,218
|
0.6%
|
16,679
|
1.0%
|
6,487
|
0.7%
|
50,570
|
0.7%
|
30
|
Retirement Communities
|
4,719
|
0.4%
|
21,024
|
0.6%
|
6,547
|
0.4%
|
7,801
|
0.8%
|
40,091
|
0.6%
|
55
|
College Towns
|
7,596
|
0.6%
|
13,468
|
0.4%
|
15,697
|
0.9%
|
3,188
|
0.3%
|
39,949
|
0.6%
|
10
|
Pleasant-ville
|
1,137
|
0.1%
|
2,651
|
0.1%
|
2,402
|
0.1%
|
28,324
|
3.0%
|
34,514
|
0.5%
|
5
|
Wealthy Seaboard Suburbs
|
1,617
|
0.1%
|
4,379
|
0.1%
|
1,601
|
0.1%
|
19,546
|
2.1%
|
27,143
|
0.4%
|
15
|
Silver and Gold
|
13,389
|
1.1%
|
5,415
|
0.2%
|
5,503
|
0.3%
|
1,198
|
0.1%
|
25,505
|
0.4%
|
51
|
Metro City Edge
|
11,547
|
1.0%
|
9,759
|
0.3%
|
3,021
|
0.2%
|
1,025
|
0.1%
|
25,352
|
0.4%
|
60
|
City Dimensions
|
1,366
|
0.1%
|
14,182
|
0.4%
|
2,468
|
0.1%
|
6,985
|
0.7%
|
25,001
|
0.3%
|
52
|
Inner City Tenants
|
2,975
|
0.2%
|
9,633
|
0.3%
|
10,346
|
0.6%
|
971
|
0.1%
|
23,925
|
0.3%
|
38
|
Industrious Urban Fringe
|
4,815
|
0.4%
|
6,094
|
0.2%
|
11,932
|
0.7%
|
591
|
0.1%
|
23,432
|
0.3%
|
3
|
Connoisseurs
|
4,240
|
0.4%
|
7,617
|
0.2%
|
5,886
|
0.3%
|
5,187
|
0.6%
|
22,930
|
0.3%
|
39
|
Young and Restless
|
2,175
|
0.2%
|
11,942
|
0.4%
|
6,969
|
0.4%
|
532
|
0.1%
|
21,618
|
0.3%
|
66
|
Unclassified
|
2,777
|
0.2%
|
836
|
0.0%
|
17,547
|
1.0%
|
159
|
0.0%
|
21,319
|
0.3%
|
62
|
Modest Income Homes
|
14,600
|
1.2%
|
3,501
|
0.1%
|
961
|
0.1%
|
565
|
0.1%
|
19,627
|
0.3%
|
9
|
Urban Chic
|
2,487
|
0.2%
|
2,929
|
0.1%
|
4,869
|
0.3%
|
3,140
|
0.3%
|
13,425
|
0.2%
|
20
|
City Lights
|
113
|
0.0%
|
-
|
0.0%
|
3
|
0.0%
|
11,443
|
1.2%
|
11,559
|
0.2%
|
34
|
Family Foundations
|
5,748
|
0.5%
|
3,749
|
0.1%
|
264
|
0.0%
|
376
|
0.0%
|
10,137
|
0.1%
|
1
|
Top Rung
|
1,741
|
0.1%
|
2,918
|
0.1%
|
2,237
|
0.1%
|
2,735
|
0.3%
|
9,631
|
0.1%
|
63
|
Dorms to Diplomas
|
1,961
|
0.2%
|
4,206
|
0.1%
|
2,310
|
0.1%
|
242
|
0.0%
|
8,719
|
0.1%
|
65
|
Social Security Set
|
699
|
0.1%
|
3,745
|
0.1%
|
1,054
|
0.1%
|
2,647
|
0.3%
|
8,145
|
0.1%
|
40
|
Military Proximity
|
2,661
|
0.2%
|
231
|
0.0%
|
2,754
|
0.2%
|
1,259
|
0.1%
|
6,905
|
0.1%
|
27
|
Metro Renters
|
664
|
0.1%
|
2,992
|
0.1%
|
2,484
|
0.1%
|
736
|
0.1%
|
6,876
|
0.1%
|
64
|
City Commons
|
2,611
|
0.2%
|
1,742
|
0.1%
|
146
|
0.0%
|
798
|
0.1%
|
5,297
|
0.1%
|
43
|
The Elders
|
3,600
|
0.3%
|
485
|
0.0%
|
879
|
0.1%
|
129
|
0.0%
|
5,093
|
0.1%
|
44
|
Urban Melting Pot
|
40
|
0.0%
|
-
|
0.0%
|
-
|
0.0%
|
4,340
|
0.5%
|
4,380
|
0.1%
|
8
|
Laptops and Lattes
|
715
|
0.1%
|
464
|
0.0%
|
1,273
|
0.1%
|
1,082
|
0.1%
|
3,534
|
0.0%
|
58
|
NeWest Residents
|
509
|
0.0%
|
194
|
0.0%
|
2,152
|
0.1%
|
151
|
0.0%
|
3,006
|
0.0%
|
47
|
Las Casas
|
233
|
0.0%
|
2,538
|
0.1%
|
182
|
0.0%
|
37
|
0.0%
|
2,990
|
0.0%
|
35
|
International Marketplace
|
231
|
0.0%
|
77
|
0.0%
|
709
|
0.0%
|
1,652
|
0.2%
|
2,669
|
0.0%
|
23
|
Trendsetters
|
220
|
0.0%
|
485
|
0.0%
|
824
|
0.0%
|
958
|
0.1%
|
2,487
|
0.0%
|
45
|
City Strivers
|
137
|
0.0%
|
212
|
0.0%
|
74
|
0.0%
|
1,296
|
0.1%
|
1,719
|
0.0%
|
59
|
Southwestern Families
|
626
|
0.1%
|
233
|
0.0%
|
799
|
0.0%
|
-
|
0.0%
|
1,658
|
0.0%
|
21
|
Urban Villages
|
550
|
0.0%
|
17
|
0.0%
|
4
|
0.0%
|
1,044
|
0.1%
|
1,615
|
0.0%
|
11
|
Pacific Heights
|
-
|
0.0%
|
-
|
0.0%
|
5
|
0.0%
|
1,575
|
0.2%
|
1,580
|
0.0%
|
61
|
High Rise Renters
|
41
|
0.0%
|
59
|
0.0%
|
-
|
0.0%
|
1,155
|
0.1%
|
1,255
|
0.0%
|
54
|
Urban Rows
|
4
|
0.0%
|
26
|
0.0%
|
-
|
0.0%
|
1
|
0.0%
|
31
|
0.0%
|
|
100.0%__3,374,954'>Total
|
1,194,028
|
100.0%
|
3,374,954
|
100.0%
|
1,709,369
|
100.0%
|
939,420
|
100.0%
|
7,217,771
|
100.0%
|
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