Oregon Transportation Electrification Initiative: Opportunities for University/Industry Collaboration and Support Final Report Prepared for: Oregon Transportation Research and Education Consortium (otrec) Prepared by


Potential Support Role for Drive Oregon



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Potential Support Role for Drive Oregon


Question 15 (Figure 4-10) addressed the role of Drive Oregon in supporting industry growth. The responses suggest that the majority of respondents feel that Drive Oregon should play an advocacy role for the business organizations they represent, and their second task should be to help locate capital resources, and grant and cost sharing opportunities. Creating liaison with R&D providers and providing marketing assistance was also endorsed by the majority of respondents.

Figure 4-10. What can Drive Oregon as a trade organization do to support your business? (Q-15)

Source: OTREC EV Industry Needs Assessment Survey, CPW July 2011



Additional suggestions made by respondents included:

  • Not increase government spending thereby not increases taxes or debt.

  • Partner with those service providers who can provide been there / done that expertise... in bringing leading edge technology to market.

  • Reach & teach outside Oregon to promote Oregon resources as THE place to look for development and suppliers.

  • Try to coalesce the Oregon suppliers that are on the fringe into a comprehensive resource list. We have lots of precision fabrication (sheet metal, tubing, castings, etc) resources that augment the ability for a company to find one-stop shopping for components in addition to motors, controllers, batteries, and wire harnesses. That message needs to be developed and distributed.

  • Create connections between EV companies and manufacturers with EV-related capabilities.

  • Facilitate internship programs so they are easy to implement for busy companies.

  • One of the participants felt that none of the suggested answers were applicable to what Drive Oregon should do to support the electric car industry.

  • In the last question, Question 16, we provided space for the respondents to address any important sues we hadn’t thought of in the survey. Seven of the survey-takers offered the subsequent opinions and ideas:

  • Partnership with universities for basic R&D to help private and public enterprise is greatly appreciated!

  • We're 100% behind Drive Oregon and the new world of EV. Let us know how we can help.

  • The consumer needs to buy EVs in volume in order for the any of the benefits of EVs to be realized. Therefore the consumer needs the break and incentive somewhat more than the business. The 1990's California fleet requirement along with the tax deduction incentives helped bring very high priced EVs (relative to gasoline cars at the time) to market. Just do it again and void increasing the government debt and or increased taxes required for providing and administering grants or other spending.

  • Don't let Oregon be its own best customer. We have to take the message outside Oregon to bring outside funds back into Oregon.

  • Identify the government agencies, City, County and State that are not beneficial to the operation of any small business.

  • Positive support from the media is an important component of marketing the EV to the general public.

  • Oregon in generally is very supportive of the EV industry, but most of the companies that have benefited most are large companies from outside the State that would have been successful anyways. A goal of bringing jobs to Oregon and true direct support to Oregon companies would be helpful.


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