Developer interest Microsoft's developer initiative programs and marketing have gained attention from application developers. As of Q 2013, an average of 21% of mobile developers use the Windows Phone platform, with another 35% stating they are interested in adopting it Some reports have indicated that developers maybe less interested in developing for Windows Phone because of lower ad revenue when compared to competing platforms The main criticism of Windows Phone is still the lack of applications when compared to iOS and Android. Developers are backing out of the platform and retiring apps because of the low market share. BlackBerry Document shared on www.docsity.com Downloaded by kasi-viswanath (professorvichu@gmail.com)
