Told. See tell. Tone. The spirit of what is said, its attitude, is called tone Severe, playful, ironic, intense, wheedling, ingratiating—there is no real limit to tone nor any clear guidance about where it is appropriate. One can seek consistency of tone, use abrupt tone shifts to make a point, or intentionally vary tone throughout a statement for all sorts of purposes. The careful writer stays aware of tone and how it is used, how it might be received by di erent audiences, and how expectations of tone can be manipulated. See, for example, style, emphasis, irony, rhetoric, and colloquial.
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