Globus Report
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| Strategic Vision Our strategic business at Global Vision focuses on using a differentiation strategy to gain a competitive advantage. Using a differentiation strategy allows us to provide unique features in our broad market and offer a desirable product while continuing to do more research and invest ineffective marketing. Moving forward from year 5, management created a specialized product that aimed to beset apart from all others in the industry. With both AC cameras and drones having the most models and features in the industry we looked to give consumers some of the best possible upgrades and features. Along with our focus to increase product ratings we set to invest in new research and development with every year of decisions. The focus on research and development allows us to create and find some of the best technology for our AC cameras and drones but also aid in the production process of both our products. Not only was investing in research and development important, Global vision wanted to expand our workplaces early to minimize our future costs and create abetter production and working environment. Global Vision targeted certain geographic areas differently when it came to marketing and pricing of our AC cameras and drones. We projected to dominate the market early and establish a good consumer base by creating a high marketing strategy we were able to advertise our higher end product to consumers and retailers. Our main vision is to create a high-end product that would have the highest p/q rating on the market and combat this with a high volume Downloaded by Cool Rock (coolrock7540@gmail.com) lOMoARcPSD|7947395 of our budget going back into Search Engine advertising, retailer discounts, sales promotions and other advertising. Download 261.61 Kb. Share with your friends:
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