Factors to be Considered in Forecasting Sales Analysis of past sales to determine trends in the market Reports by salesmen of various markets of company’s products Any changes in companies policies and methods and their effect on sales Any changes in economic conditions & in business related conditions and policies Market research to measure potential demand for company products. 27
Ex- JK Ltd sells two products X and Yin four areas –North, South, East & West. The following sales are budgeted for the month of June 2020.
