privilege costs them considerable money but if they were
offered wages for the service, that would turn it into work and then they would resign.
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In other words, rewards can perform a weird sort of behavioral alchemy They can transform an interesting task into a drudge. They can turn play into work.
And by diminishing intrinsic motivation,
they can send performance, creativity,
and even upstanding behavior toppling like dominoes. Let’s call this the Sawyer
Effect.
a
A sampling of intriguing experiments around the world reveals the four realms where this effect kicks in—and shows yet again the mismatch between what science knows and what business does.
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