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Type I behavior is a renewable resource



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Type I behavior is a renewable resource. Think of Type X behavior as coal and Type I behavior as the sun. For most of recent history, coal has been the cheapest, easiest, most efficient resource. But coal has two downsides. First, it

produces nasty things like air pollution and greenhouse gases. Second, it’s finite;
getting more of it becomes increasingly difficult and expensive each year. Type
X behavior is similar. An emphasis on rewards and punishments spews its own externalities (as enumerated in Chapter 2). And “if-then” motivators always grow more expensive. But Type I behavior, which is built around intrinsic motivation, draws on resources that are easily replenished and inflict little damage. It is the motivational equivalent of clean energy inexpensive, safe to use, and endlessly renewable.

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