Fifth edition Alnoor Bhimani Charles T. Horngren Srikant M. Datar Madhav V. Rajan Farah Ahamed



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solutions-manual-to-bhimani-et-al-management-and-cost-accounting-pearson-2012-1


Cola


Lemonade


Punch
Natural
orange
juice
Contribution margin per case
€27.00 €24.00
€37.80
€49.20 Sales (number of cases) per metre of shelf space per day
25 24 4
5 Daily contribution per metre of front shelf space
€675.00 €576.00
€151.20 €246.00
3
The allocation that maximises the daily contribution from soft drink sales is

Daily
contribution
Metres of
per metre of
Total contribution
shelf space
front shelf space
margin per day

Cola
6
€675.00 €4,050.00 Lemonade 4 576.00 2,304.00 Natural orange juice
1 151.20 151.20 Punch
1 246.00 246.00

€6,751.20 The maximum of 6 metres of front shelf space will be devoted to Cola because it has the highest contribution margin per unit of the constraining factor. Four metres of front shelf space will be devoted to Lemonade, which has the second highest contribution margin per unit of the constraining factor. No more shelf space can be devoted to Lemonade, since each of the remaining two products, Natural orange juice and Punch (that have the second lowest and lowest contribution margins per unit of the constraining factor, must be given at least one metre of front shelf space.

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