One of the most notable proponents of such theories is social
psychologist Philip Zim- bardo, former president of the American Psychological Association I conceive of mind control as a phenomena encompassing all the ways in which personal, social and institutional forces are exerted to induce compliance, conformity, belief, attitude, and value change in others. Mind control is the process by which individual or collective freedom of choice and action is compromised by agents or agencies that modify or distort perception,
motivation, affect, cognition and/or behavioral outcomes. It is neither magical nor mystical, but a process that involves a set of basic social psychological principles" In Influence,
Science and Practice, social psychologist Robert Cialdini argues that mind control is possible through the covert exploitation of the unconscious rules that underlie and facilitate healthy human social interactions. He states that common social rules can be used to prey upon the unwary, and he titles them as follows
• "Reciprocation The Old Give and Take...and Take"
• "Commitment and Consistency Hobgoblins of the Mind"
• "Social Proof Truths Are Us"
• "Liking The Friendly Thief"
• "Authority Directed Deference"
• "Scarcity The Rule of the Few" Using
these six broad categories, he offers specific examples of both mild and extreme mind control (both one on one and in groups, notes the conditions under which each social rule is most easily exploited for false ends, and offers suggestions on how to resist such methods" Reference Wikipedia.org back to 79)
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