Microsoft Word 2009 Case Report Page[1]



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airbusvsboeingtermpaper
eco case Group 1
A350 XWB
Boeing 787 AA
A350-1000 AR
787-9
787-10 Two
Cockpit crew Two
270 314 350 310
Passengers
263 310 60.7 mm mm
Length
63.0 mm m
Height
16.5 mm m
Wingspan
60.0 mm
MTOW (t)
244.940 272.150 129 138 156 Max fuel (l)
138,7 145 0.89 Max speed (M)
0.89 RR Trent XWB
Engines RR Trent GE GEnx
8,300 nm
15,400 km
8,100 nm
15,000 km
8,000 nm
14,800 km
9,500 nm
17,600 km
Range
8,500 nm
15,750 km
7,500 nm
13,890 km MM M TBA
Price M TBA

Page 7 (7) limited success at the moment. Boeing has always been a privileged position owing to their early start and continuous development and RD edge. They can rely on their better position to counter Airbus but they need to realize that Airbus has become a serious threat and has enormous economic support on their back along with the political backing up. They also have to realize that their technological superiority and market relationships are their only assets that can keep them in the privileged position they enjoy the market today. They need to focus even harder on RD and customer relationship. Although they have been backed by US government, they won't be able to sustain longer with the economic crisis in front of European synergy in absence of their first mover strategy.
References Butcher David R, 2006. "King of the sky Boeing Dreamliner vs. Airbus A XWB", http://news.thomasnet.com/IMT/archives/2006/10/aircraft_design_king_of_sky_boeing_dreamliner_ver sus_airbus_a350xwb.html
Hardee Jeffery Everette,
2007. Airbus and Boeing A Comparison, http://www.public.asu.edu jhardee7PUP598_Paper1.doc Irwin, DA. & Pavcnik, N, 2004. Airbus versus Boeing revisited international competition in the aircraft market. Journal of International Economics, 64(2), 223-245.
Johnson, Gerry, Scholes, Kevan, Whittington Richard (2008). "Exploring corporate strategy" 8th ed Harlow, Essex Pearson Education Limited http://www.boeing.com/commercial/news/feature/dreamliner.html http://www.wto.org/english/res_e/booksp_e/analytic_index_e/aircraft_01_e.htm View publication stats
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