171 ii) Cost standards-labour cost per unit, material cost per unit etc. iii) Capital standards-return on investment,
current ratio, debt ratio etc. iv) Revenue standards - revenue per salesclerk, sales per capita, sales per month. b)
Measure the Performance Like all aspects of control, measurement is an ongoing, repeated process. The means of measuring performance will depend on the standards that have been set. They
may include but not limited to, amount of materials used, number of defects found scrap rate,
profits, return on investment, etc. As soon as the means of measuring performance is established, usually, both quantitatively
and qualitatively, the next is to establish the frequency of the measure. The frequency of measurement depends on the type of activity being measured. Ina manufacturing plant, levels of gas particles in the air, for example, could be
continuously monitored safety, whereas progress on long-term expansion objectives might need to be reviewed by top management only once or twice a year. Similarly, the management of Mr. Biggs restaurant might be required to examine customer waiting time on a continual basis. Good managers avoid allowing extended periods to pass between performance measurements. c)
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