Accounting technicians scheme west africa
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- Free goods
- (i) Price Reduction/Price Offs
- Rebates
| Competitions/Contest: Competitions refer to a sales promotion technique in which consumers (or dealers) take part in a competition organised by a producer. The rules governing such competitions are usually determined by the organisation and prizes may consist of the organisation’s product, cash or a sponsored trip. db Demonstration:i Organisation that produce industrial products like paints, tractors, office equipment and machines periodically organise demonstrations of their products at specially organised functions open to the public. For example, Bamson Company Ltd, representatives of Sikkens Paints in Ghana organises periodic free training programmes for car sprayers with a view to demonstrating the correct application of car paints and the superiority of Sikkens car paints over those of competitors. This sales promotion strategy has helped push sales of the company’s products. e) Free goods: Here, the manufactures give attractive and useful articles as presents to the dealers when they buy a certain quantity. (f) Free trials: In this case, inviting the buyers to try the product without cost. (g) Premium offer: Here goods are offered at a lower price or free as an incentive to purchase a special product. (h) Price packs In this method the customer is offered a reduction from the printed price of product. (i) Price Reduction/Price Offs: Organisations make special price reductions of their products. These price reductions are then heavily advertised in order to attract people to 250 shop. Price reductions/price offs are effective in promoting the sale of well-known brands whose existing price is widely known. This technique is also called price deals. j) Rebates: Simply it is a price reduction after the purchase and not at the retail shop. (k) Sample and Specialties: Samples are free offer of a company’s products to customers or members of the public who come into contact with the producer. Specialties are promotional materials, which include pencils, ashtrays, pens, T- shirts, calendars, etc. that bear a company’s name, logo or its adverts. These specialties are usually given to customers as gifts or mementos to promote customer loyalty and goodwill. lb Sponsorship:b Sponsorship has been defined as the provision of financial or material support for some independent activity which mayor may not be intrinsic to the furtherance of commercial aims, but from which the supporting company might reasonably hope to gain commercial benefit. Sponsorship may consist of provision of money to beneficiaries (individuals or corporate bodies) to undertake specific projects or activities often related to the sponsor’s operations or support for specific events such as sports competitions, beauty contests, popular TV programmes, traditional festivals or conferences. m) Download 3.37 Mb. Share with your friends:
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