Product: Pen

Name of
the
product
Price
too…
Wholesalers
Retailers
Customers
Puzzle Smooth Flow
10 /-
15/-
20/=
Puzzle Executive
40/-
45/-
50/-

Promotions Programs.
• Advertising: It is an important promotional tool which reaches mass and is economical too.
• We will be giving advertisement on T.V. having a celebrity with an encouraging personality.
• We Will be giving adds in big posters across public places, in magazines and in newspaper.
• Personal Selling: The company has tie ups with major institutions. The representative will distribute the free sample to the students in different school.
• Sales Promotion: The company is using product combination as a means of sales promotion. On purchase of minimum 15 units of pens, the buyer/consumer will get an Eco-Friendly notebook for FREE.

Schemes
• Schemes For The Wholesaler And Customer.
• Wholesaler: The company is providing a special scheme for it’s new release “puzzles”. For All the wholesalers who will buy more than 1000 units of pens will get 100 unit of pen FREE.
• Customer: The Customer will get an notebook free of 150 pages, if he/she buys more than 10units of pen or buys a whole packet of 20units as a half price.

USP of my Product
• WE ARE NOT JUST THE BEST PEN MANUFACTURERS
BUT WE ARE THE ONLY THAT…
Has received the ECO HUBBY CERTIFICATE for the quality of raw materials used.
We assure the writers, 16.5 km non stop writing experience.
Provides a sweat absorption grip – first time with any of the pen.
Provides 24*7 customer support service.
Firm Grip for Stress-Free writing.
Smudge-free Writing with Water Proof Ink.

Transportation.
• We will use mainly road transport for transporting our products to various states’ c&f agents. The vehicle will be able to transport 1,00,000 cartoons approximately 100 crores pen.
• We have many branches in various states managed by colleagues. By road, railway transportation, we will transport our products, to different cities that will grow our goodwill in the market.

Social message for the Label
•
We aspire to be a major brand in writing instruments WORLDWIDE by producing High quality pens for the masses.

Marketing Mix.
• Product: My Product is a pen with a techno (sweat absorption) grip. It is a ball point pen with 0.5 mm stainless steel tip to give the users best flow and grip will writing. There is collaboration with German technology. The company has invested more which leads to more innovations.
• Place: The product will be available at all those places which are convenient for the customers, like any stationery shops, or a supermarket where the customer can easily reach. We will give free samples to students outside their school, so that if they like our products then they can purchase it from their nearby places.
• Price: Price of our pen will be equal to the market price of our competitors.
Three basic pricing strategies are: market skimming pricing, market penetration pricing and neutral pricing. The 'reference value' (where the consumer refers to the prices of competing products) and the 'differential value' (the consumer's view of this product's attributes versus the attributes of other products) must be taken into account.
• Promotion: We will be giving out the catalogues of our product outside the schools, giving the advertisement on newspaper or magazines. There is no season for the promotion of the product because pen is that kind of product which is used day and night by the customer. Public relation and effective communication that may use to provide information to different parties about the product.

Questionnaire.
1.
Do you use pens?

Yes

No
2.
Which brand you would prefer?

Reynolds

Uni-ball

Classmate

Flair

Cello
3.
What quality do you see in a good pen?

Smooth flow

Good grip

Stylish

Long writing
4.
What type of pen you prefer?

Ball pen

Gel pen

Ink Pen

Roller pen
5.
What are you cost preference?

Rs5 to 10

Rs10 to 20

Rs20 to 50

Above 50

Conclusion.
• I found my marketing project very interesting during my survey, I found the market share of cello is very high.
On enquiring, I found cello has diverse product line. It has the divisional structure. It is not maintaining standardisation which is leading to deterioting quality.
On the other hand, CLASSMATE which follows product concept has a very good quality control. It focuses only on quality. This has build up a goodwill of CLASSMATE.
Majority of companies have taken to advertisement for promotion.
• Suggestion – I suggest to comply with quality with affordability to acquire market share and build up goodwill.
• After doing the project, I understood the importance of marketing as an important element of management.

Appendix.