How Big Data Analytics Enables Service Innovation: Materiality, Affordance, and the Individualizatio



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How Big Data Analytics Enables Service Innovation Materiality Affordance and the Individualization of Service

Document Outline

  • Abstract
  • Theoretical Background
    • Service innovation
    • Big data and big data analytics
    • Materiality and affordances
  • Research Method
  • Case Analysis
    • Company A: Insurance
    • Company B: Banking
    • Company C: Telecommunications
    • Company D: E-„Commerce
  • A Theoretical Model of BDA-enabled Service Innovation
  • Discussion
    • Contribution to service innovation scholarship
      • Complicity of automation and human-material practices in service innovation
      • Proactive service provision
      • Speed of service provision
      • Service individualization
    • Contribution to digital innovation scholarship
  • Implications for IS Research and Practice
  • Limitations
  • Conclusion
  • Notes
  • References
  • Appendix

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