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How Big Data Analytics Enables Service Innovation Materiality Affordance and the Individualization of ServiceDocument Outline - Abstract
- Theoretical Background
- Service innovation
- Big data and big data analytics
- Materiality and affordances
- Research Method
- Case Analysis
- Company A: Insurance
- Company B: Banking
- Company C: Telecommunications
- Company D: E-Commerce
- A Theoretical Model of BDA-enabled Service Innovation
- Discussion
- Contribution to service innovation scholarship
- Complicity of automation and human-material practices in service innovation
- Proactive service provision
- Speed of service provision
- Service individualization
- Contribution to digital innovation scholarship
- Implications for IS Research and Practice
- Limitations
- Conclusion
- Notes
- References
- Appendix
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