Compendium admissions 2023-25



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PI Prep Kit 2023
Product Mix
The full range of goods and/or services that a company provides is referred to as its product mix, often known as its product assortment or product portfolio. Product lines, which are connected goods that customers frequently use together or perceive as related goods or services, makeup a product mix.


62 It involves the following dimensions
Product Line: A product line is a collection of products in the product mix that are closely connected, either because they perform similar functions, are marketed to similar client segments, are sold through comparable channels, or are offered at comparable pricing points
Product Width: The quantity of product lines that a corporation offers is referred to as width or breadth
Product Length Length refers to the total number of products in a firm’s product mix
Product Line Depth It refers to the number of variations within a product type
Product Line Length It refers to the number of variations within a product line



Try and decipher the product mix chart for HUL
Assessing Growth Opportunities
Multiple models can be used to assess growth opportunities and assess the performance of strategic business units. These are
BCG Matrix
By examining market growth and product market share, BCG Matrix assists businesses in analysing growth potential and further assists in making decisions regarding whereto invest, whereto discontinue, and whereto develop goods. Each business inside a company is categorized into one of four groups Cash Cows, Stars, Dogs, and Question Marks. The main issue with the BCG matrix is that it uses a fixed segregation percentage of 50% relative market share of the market leader and 10% CAGR and simultaneously does not take into consideration how poorly performing SBUs contribute to the organization overall.


63 The BCG matrix considers two parameters
Market Growth
This dimension is used as a proxy measure of the attractiveness of the market, with high-growth markets being seen as more attractive and offering more potential and opportunity.

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