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Analysis (D) Economic Benefits: According to the same report of 2014 BNC boasts of contracting services locally as away of empowering its community. It also boasts of employing personnel from its surrounding areas on permanent and contractual basis. However, the exact extent of these endeavours is not highlighted.
Analysis (E) Wider Social Responsibility: BNC has built a primary school for the benefit of empowering the local community and educating pupils from the domicile. It also claims to fund deserving secondary schoolchildren and granting of bursaries plus scholarships for higher education institutions. It is however a reliable training ground for students that come from the local university Bindura University of Science Education (BUSE).
Analysis (F) Environmental Accounting: According to the year-end financial statements
BNC has set aside a provision for Environmental Rehabilitation which are recognised in its financial statements of year ending 2018. As of the current reporting period the provision
stands at over Twenty million, in the prior period a disbursement of over 1.8 million was made towards servicing that provision.
Brand analysis:
On
the local scene, BNC seems to be enjoying a monopoly power as there are currently no competitors thus they have taken aback seat in terms of enhancing their brand but a lot still need to be done on the international market so that they can be able to claim abetter share on the globe. According to Aaker (1991), 80% of consumers use the internet to shop and search for the information they need thus, it is vital for any business to have an online presence to stay competitive within the industry. The availability of a well-designed website helps to tell customers who
and where a company is located, reach all corners of the world, instant communication
with the customers, attract new customers as well as cost casing
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