costs and benefits. If the project is evaluated on a purely tangible basis, benefits exceed costs by a substantial margin therefore, such a project is considered cost effective.
On the other hand, if intangible costs and benefits are included, the total tangible and intangible costs exceed the benefits, which make the project an undesirable investment. Furthermore, including all costs increases the spread of the distribution (compared with the tangible – only distribution) with respect to the eventual outcome of the project.
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