Young Adult Consumers 117,160 383
Sampling Technique The total sample size of the respondents was 306 from the total population of 117,160. This study uses the Raosoft calculator to determine the sample size with a 95% confidence level and a
5% margin of error. This study will use quota sampling. A non-probability sampling technique called quota sampling focuses on the nonrandom selection of a certain number or percentage of units. We refer to this as a quota. The population is initially divided into mutually exclusive
groups known as strata, and then sample units are recruited until the quota is reached (Nikolopoulou, K. 2022).
References: • Business of Apps. (2021).
TikTok Revenue and Usage Statistics. https://www.businessofapps.com/data/tik-tok-statistics/
• Kotler, P, & Keller, KL.
Marketing management (15th ed. Pearson.
• Singh, Si TikTok, the App Super Popular with Kids. Gizmodo. https://gizmodo.com/tiktok-the-app-super-popular-with-kids-has-a-nudes-pr-1830631525
• Smith, C. (2020).
What is TikTok? CNBC. https://www.cnbc.com/2020/07/02/what-is- tiktok.html
• TikTok. (n.d.).
About TikTok. https://www.tiktok.com/about?lang=en
• Zhang, Y. (2016).
Byte Dance's Douyin overtook 1 billion installs globally. China Channel. https://chinachannel.co/bytedance-douyin-1-billion-installs/
• Nikolopoulou, K. 2022.
What Is Purposive Sampling https://www.scribbr.com/methodology/purposive-sampling
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