Appendix 247 M ed i a Hype Analysis This unit looked at the degree of "media hype' surrounding the good-to-great companies,
direct comparisons, and unsustained comparisons. For the period ten years before to ten years after the transition date for each of the companies, we looked at
1. Total number of articles in the pre- and posttransition decades and for the two decades combined.
2. Total number of "feature" articles on the company in the pre- and post- transition decades and for the two decades combined.
3. Total number of the above articles that explicitly talk about a "transition" rebound" "turnaround" "transformation" underway at the company in the pre- and posttransition decades and for the two decades combined.
4. Total number of "highly positive"
articles, total number of "neutral" articles (from slightly negative to slightly positive, and total number of "highly negative" articles in the pre- and posttransition decades and for the two decades combined.
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