Chapter 3 AUTOSUGGESTION The Medium for
Influencing the SubconsciousMind
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If you repeat a million Coué (1857-1926) was a French pharmacist and psychologist who developed a system
of psychotherapy known as“Couéism” that stressed the use of autosuggestion to effect positive changes in the subject’s health and general well-being. The system was characterized by the repetition of the Coué formula, another familiar version of which is Everyday, and in every way, I am becoming better and better
The power of autosuggestion, bolstered by strong desire and faith, has enormous implications for human mental and physical health. Television commentator-producer Bill Moyers explored the amazing mind-body connection and its role in healing in a
popular book and PBS TV series,
Healing and the Mind (1993).
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