The Capital Value of Your Services The person whose income is derived entirely from the sale of personal services is no less a merchant than the person who sells goods or products, and it might well be added that such a person is subject to EXACTLY THE SAME RULES of conduct as the merchant who sells merchandise. This has been emphasized because the majority of people who live by the sale of personal services make the mistake of considering themselves free from the rules of conduct and the responsibilities which are attached to those who are engaged in marketing goods and products. The new way of marketing services has practically forced both employer and employee into partnership alliances, through which both take into consideration the rights of the third party, THE PUBLIC THEY SERVE. The day of the “go-getter” has passed. The go-getter has been supplanted by the “go-giver.” High-pressure methods in business finally blew the lid off. There will never be the need to put the lid back on because in the future business will be conducted by methods that will require no pressure. The actual capital value of your brains maybe determined by the amount of income you can produce (by marketing your services. A fair estimate of the capital value of your services maybe made by multiplying your annual income by 16 2/3 (or 16.667), as it is reasonable to estimate that your annual income represents approximately six percent of your capital value. (Money is worth no more than brains. It is often worth much less.) Competent brains, if effectively marketed, represent a much more desirable form of capital than that which is required to conduct a business dealing in goods and products because brains area form of capital which cannot be permanently depreciated through economic depressions and cannot be stolen or spent. Moreover, the money which is essential for the conduct of business is as worthless as a sand dune until it has been mixed with efficient brains. THE 30 MAJOR CAUSES OF FAILURE
