Part 5: controlling


REVIEW AND APPLICATIONS CHAPTER SUMMARY



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REVIEW AND APPLICATIONS

CHAPTER SUMMARY


  1. Explain the nature and importance of control. Control is the management function that involves monitoring activities to ensure that they’re being accomplished as planned and correcting any significant deviations. As the final step in the management process, controlling provides the link back to planning. If managers didn’t control, they’d have no way of knowing whether goals were being met. Control is important because (1) it’s the only way to know if goals are being met and if not, why; (2) it provides information and feedback so managers feel comfortable empowering employees; and (3) it helps protect an organization and its assets.

  2. Describe the three steps in the control process. The three steps in the control process are measuring, comparing, and taking action. Measuring involves deciding how to measure actual performance and what to measure. Comparing involves looking at the variation between actual performance and the standard (goal). Deviations outside an acceptable range of variation need attention. Taking action can involve: do nothing, correct the actual performance, or revise the standards. Doing nothing is self-explanatory. Correcting the actual performance can involve different corrective actions, which can either be immediate or basic. Standards can be revised by either raising or lowering them.

  3. Discuss the types of controls organizations and managers use. Feedforward controls take place before a work activity is done. Concurrent controls take place while a work activity is being done. Feedback controls take place after a work activity is done. Financial controls that managers can use include financial ratios (liquidity, leverage, activity, and profitability) and budgets. One information control managers can use is an MIS, which provides managers with needed information on a regular basis. Others include comprehensive and secure controls such as data encryption, system firewalls, data backups, and so forth that protect the organization’s information. Also, balanced scorecards provide a way to evaluate an organization’s performance in four different areas rather than just from the financial perspective.

  4. Discuss contemporary issues in control. Adjusting controls for cross-cultural differences may be needed primarily in the areas of measuring and taking corrective actions. Workplace concerns include workplace privacy, employee theft, and workplace violence. For each of these, managers need to have policies in place to control inappropriate actions and ensure that work is getting done efficiently and effectively.

To check your understanding of outcomes 13.1 – 13.4, go to mymanagementlab.com and try the chapter questions.



UNDERSTANDING THE CHAPTER

  1. What is the role of control in management?

Answer – Control is the process of monitoring activities to ensure that they are being accomplished as planned and correcting any significant deviations. An effective control system ensures that activities are completed in ways that lead to the attainment of the organization’s goals. Control is the final link in the functional chain of management. The value of control lies mostly in its relation to planning and delegating activities.

  1. Describe four methods managers can use to acquire information about actual work performance.

Answer – Four common sources of information frequently used by managers to measure actual performance are personal observation, statistical reports, oral reports, and written reports. Personal observation provides firsthand, intimate knowledge of the actual activity. Computers and sophisticated software systems give managers realtime statistical reports for measuring actual performance. Statistical reports can also be presented as graphs, bar charts, or numerical displays of any form that managers can use for assessing performance. Information can also be acquired through oral reports—that is, through conferences, meetings, one-on-one conversations, or telephone calls. Actual performance may also be measured by written reports. Comprehensive control efforts by managers should use all four.

  1. How are planning and control linked? Is the control function linked to the organizing and leading functions of management? Explain.

Answer – The control process assumes that standards of performance already exist. They are created in the planning function. Objectives are the standards against which progress is measured and compared. An effective control system ensures that activities are completed in ways that lead to the attainment of the organization’s goals. So control is linked to all functions of management, not just organizing and leading.

  1. In Chapter 7 we discussed the white water rapids view of change. Do you think it’s possible to establish and maintain effective standards and controls in this type of atmosphere? Discuss.

Answer – Yes. The control cycle—when measurements are taken, building an acceptable controls are vital regardless of industry or market dynamics and volatility. A key quality of effective controls is flexibility. Effective controls must be flexible enough to adjust to adverse change or to take advantage of new opportunities.

  1. Why is what is measured in the control process probably more critical to the control process than how it is measured?

Answer – What is measured is more critical to the control process than how it is measured. The selection of the wrong criteria can result in serious dysfunctional consequences. What is measured determines what people in the organization will attempt to excel at. For the most part, controls are directed at one of several areas: information, operations, finances, or people.

  1. Why do you believe feedback control is the most popular type of control? Justify your response.

Answer – Students’ responses will vary but might include things like: managers have experience with feedback, it’s natural to want to wait and see what outcomes are before making adjustments, the difficulty in establishing the information systems needed for feed forward control, etc.

  1. Every individual employee in an organization plays a role in controlling work activities.” Do you agree with this statement, or do you think control is something that only managers are responsible for? Explain.

Answer: Student responses will vary. Yes, every employee has an obligation to control work activities to accomplish the organization's goals of productivity and profitability. Employees work for the common goals of the firm and everyone plays an integral part.

  1. How could you use the concept of control in your personal life? Be specific. (Think in terms of feedforward, concurrent, and feedback controls as well as specific controls for the different aspects of your life—school, work, family relationships, friends, hobbies, etc.)

Answer – The most desirable type of control—feedforward control—prevents anticipated problems. It takes place in advance of the actual activity. It's future-directed. The key to feedforward control is taking managerial action before a problem occurs. Feedforward controls allow management to prevent problems rather than having to cure them. This concept can be applied to all facets of life. The specific examples will vary by student.

UNDERSTANDING YOURSELF

How Good Am I at Disciplining Others?

Disciplining employees is probably one of the most difficult things a manager does. However, it’s an important managerial tool. This instrument is based on the literature defining preferred discipline techniques. It’s not a precise tool, but it will give you some insights into how effective you might be in using discipline in the workplace.



INSTRUMENT This test contains eight disciplining practices. For each statement, select the answer that best describes you. Remember to respond as you have behaved or would behave, not as you think you should behave. If you have no managerial experience, answer the statements assuming you are a manager. Use the following scale to express your response:

1 = Usually

2 = Sometimes

3 = Seldom

When disciplining an employee:

1. I provide ample warning before taking formal action.

1 2 3

2. I wait for a pattern of infractions before calling it to the employee’s attention.

1 2 3

3. Even after repeated offenses, I prefer informal discussion about correcting the problem rather than formal disciplinary action.

1 2 3

4. I delay confronting the employee about an infraction until his or her performance-appraisal review.

1 2 3

5. In discussing an infraction with the employee, my style and tone are serious.

1 2 3

6. I explicitly seek to allow the employee to explain his or her position.

1 2 3

7. I remain impartial in allocating punishment.

1 2 3

8. I allocate stronger penalties for repeated offenses.

1 2 3

SCORING KEY Add up the points for questions 2, 3, and 4. For the other 5 questions (1, 5, 6, 7, and 8), reverse score them by giving a “1” response 3 points and a “3” response 1 point.

ANALYSIS AND INTERPRETATION Your score on this test will range from 8 to 24. A score of 22 or higher indicates excellent skills at disciplining. You understand that effective discipline involves providing ample warning, acting in a timely fashion, using a calm and serious tone, being specific about the problem, keeping the process impersonal, and that disciplinary action should be progressive and consider mitigating circumstances. A score in the 19 to 21 range suggests some deficiencies. A score below 19 indicates considerable room for improvement.

Overview

To understand how discipline works, it is important to have a foundation in how humans learn. Learning is going on all the time. A more accurate definition of learning, therefore, is any relatively permanent change in behavior that occurs as a result of experience.

How do we learn? Learning is built upon the law of effect, which says, “Behavior is a function of its consequences.” Behavior that is followed by a favorable consequence tends to be repeated; behavior followed by an unfavorable consequence tends not to be repeated. Consequence, in this terminology, refers to anything a person considers rewarding (i.e., money, praise, promotions, a smile). If your boss compliments you on your sales approach, you are likely to repeat that behavior. Conversely, if you are reprimanded for your sales approach, you are less likely to repeat it.

Teaching Notes

The keys to the learning process are the two theories, or explanations, of how we learn. One is shaping and the other is modeling.

When learning takes place in graduated steps, it is shaped. Managers shape employee behavior by systematically reinforcing, through rewards, each successive step that moves the employee closer to the desired behavior. Much of our learning has been done by shaping. When we speak of “learning by mistakes,” we are referring to shaping. We try, we fail, and we try again. Through such series of trial and error, we master skills like riding a bicycle, playing a musical instrument, performing basic mathematical computations, and answering multiple-choice tests.

In addition to shaping, much of what we have learned is the result of observing others and modeling our behavior after them. Whereas the trial-and-error learning process is usually slow, modeling can produce complex behavioral changes quite rapidly. For instance, most of us, at one time or another, when having trouble in school or in a particular class, look around to find someone who seems to have the system down pat. Then we observe that person to see what he or she is doing that is different from our approach. If we find some differences, we then incorporate them into our behavior repertoire. If our performance improves (a favorable consequence), we are likely to make a permanent change in our behavior to reflect what we have seen work for others. The process is the same at work as it is in school. A new employee who wants to be successful on her job is likely to look for someone in the organization who is well respected and successful and then try to imitate that person’s behavior.

Although the learning process clearly works better when there is positive reinforcement, sometimes discipline does need to occur. It is important to understand what the potential side effects are of punishing workers.

Exercises


  1. WRONG! Start a class discussion on a timely management topic. Ask the students questions. For those that respond to the questions, have some sort of mild “punishment” for them. Tell them their answer was wrong, interrupt them, or do other things that insure nobody else wants to participate. After doing this for a while, switch your method to “reinforcement.” You can do this by giving out a small reward, such as candy, or you could give a few bonus points. You should see much more participation, which clearly illustrates the laws of effect.

Learning Objective(s): To compare and contrast the use of positive reinforcement to punishment.

Preparation/Time Allotment: This activity should take about 30-minutes. You can do the activity while discussing any management topic, so you may want to use the entire class.

Advantages/Disadvantages/Potential Problems: After completing the exercise, reinforce with the students that you were role-playing on the punishment side. You do not want students thinking you were saying negative things like “you are wrong,” or that you were really interrupting them. Although it should seem obvious once the exercise is complete, point it out again for those that may not have been paying attention. You also should conclude this by relating the concept back to discipline, and in finding the best ways to discipline employees, when necessary.

  1. Small Group Sharing. Divide this class into small groups. Have them discuss various experiences that they have had with being disciplined. This can be work or non-work related. Have them compare how the various methods influenced their future behavior, both short and long-term.

Learning Objective(s): To illustrate the outcomes of discipline through real-life examples.

Preparation/Time Allotment: This should be about a 30-minute class discussion.

Advantages/Disadvantages/Potential Problems: Make sure they discuss the impact of the discipline, not just how “bad” their boss or parents were. You want to get to the root of the issue and that is how certain discipline techniques affect human behavior.

FYIA (For Your Immediate Action)

Collins State College—School of Accountancy

To: Matt Wrobeck, Ethics Committee Chair

From: Dr. Rebecca Rodriguez, Director

Subject: Minimizing student cheating

Matt, you’ve probably heard that several of our faculty members want to develop some specific controls to minimize opportunities for our students to cheat on homework assignments and exams. As the ethics committee chair, I’d like you to work with them on developing some suggestions.



  1. How would you develop ways to control cheating (1) before it happens, (2) while in-class exams or assignments are being completed, and (3) after it has happened?



Case Application

Off Course

Summary

Just after midnight on March 22, 2006, the Queen of the North ferry, part of the BC Ferries system, hit rocks off Gil Island, south of Prince Rupert. It was immediately clear that the ferry was in trouble, and within 15 minutes, “all” the passengers and crew were off the ship and in the ferry’s lifeboats. Initial media reports celebrated the fact that all 99 passengers and crew had managed to get off the ferry safely and with no major injuries.

On day two, passengers were reported missing. How could the ferry crew not know there had still been people onboard? While international maritime regulations require that ferries record identifying information about all passengers (name, gender, and whether they are adults, children, or infants), the Canadian government doesn’t require BC’s ferry fleet to meet international standards. Passenger names aren’t collected and ferry staff don’t even take a head count after loading. The number of passengers is only roughly determined by the number of tickets sold. There is no system in place to count passengers as they move from the ship to lifeboats, should such a situation arise.

The internal investigation BC Ferries conducted after the incident concluded that “human factors were the primary cause” of what happened. The report stated that the fourth officer “failed to make a necessary course alteration or verify such alteration was made in accordance with pre-established fleet routing directives and good seamanship.” During the investigation, crew members responsible for navigating the ship that night claimed that they were unfamiliar with newly installed steering equipment. In addition, they had turned off a monitor displaying their course, because they could not turn on the night settings. The report also concluded that the crew maintained a “casual watch-standing behavior,” had “lost situational awareness,” and “failed to appreciate the vessel’s impending peril.” Transcripts of radio calls that evening noted that music was heard playing on the bridge.



Discussion Questions

  1. Describe the type(s) of control that could be used to improve the BC Ferries service to prevent an accident such as this occurring again. Be specific.

Answer: All four types of control should have been in place as a comprehensive plan. Personal observation, statistical reports, oral reports, and written reports on a regular basis would have illuminated many of the issues that surfaced after the incident. Personal observation provides firsthand, intimate knowledge of the actual activity. Computers and sophisticated software systems give managers real time statistical reports for measuring actual performance. Statistical reports can also be presented as graphs, bar charts, or numerical displays of any form that managers can use for assessing performance. Information can also be acquired through oral reports—that is, through conferences, meetings, one-on-one conversations, or telephone calls. Actual performance may also be measured by written reports. Students can apply each control to the individual problems that surfaced during this accident.

  1. Assume that you are the president of BC Ferries. You have read the report of the investigation and noted some of the problems found. What would you do? Explain your reasoning.

Answer: Student answers may vary. Clearly, planning, training and controls were not in place from the proper procedures, following policy, any oversight, etc. managers and individuals at all levels could have been a part of the solution in advance to avert this incident. People should be held accountable and a strict adherence to guidelines should have been followed versus this entire series of follies, that probably resulted in death and further liability.

  1. Would some types of controls be more important than others in this situation? Discuss.

Answer: The use of feedforward control may have anticipated a number of these problems before they occurred. This scenario was an accident waiting to happen without any controls in place. Planning and control would have taken place in advance of this disaster and possibly prevented this incident.




13-

Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall



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