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NewMedia

World Wide Web

  • Between 22 and 800 million sites– less than half indexed
  • Main search engines:
    • Google (500 m page estimate)
    • Alta Vista294)
    • Yahoo
    • Iwon,
    • Northern Light
    • Fast

Industry Structure

  • No one owner of Internet
  • ISP providers route through a tangled web of other providers
  • One dominant PC software manufacturer: Microsoft ( Internet Explorer)
    • Decade long anti trust suit settled out of court
    • Like AT&T, US Department of Justice concerned about dominant market power, and predatory competition
  • Until 1990s, little competition between telephones and cable companies: now starting
  • Late 1990s a wave of Stock Speculation and large scale mergers for dot com sector just before its crash
  • AOL ( which owns Netscape) tookover Time Warner: sign of new technology surpassing old
  • Emergence of little known Netscapes of Power

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